The New York City based personalized jewelry company has been well known for custom jewelry on their e-commerce website since 2003 and has revolutionized the industry by offering customers a feature to add photos and engraving on lockets. They created the permanent and waterproof “photo laser” process so customers could wear the locket at all times and have a memento to pass down for generations.
In October of 2013 PicturesOnGold.com launched a “Design your Own Locket” application that allows customers to actually see the exact finished product prior to purchasing. The first step in creating the custom piece is to select from 1000’s of front designs which range from decorative hearts, Nationality symbols, hobbies and more. Then all that is required is for users to upload their photos and resize them as they wish to fit perfectly inside the locket. Next, comes a personalized engraving option, which allows block or script writing, all being designed in front of the 'designers' eyes.
“Customers would call complain all the time that they didn’t want to spend the money on an item, site unseen. So, this application was created to ease their minds and allow the customer to use their imagination and become the jewelry designer.”
Lockets, have been around since the Victorian age but has recently made a comeback into style.
Locket costs vary and are dependent on the options chosen but start at just $29.95 in sterling silver and can go up to $6,000 in 18k gold or Platinum. Pictures on Gold try to make the lockets affordable but customers also have the option of making it glamorous. What they have done is revolutionize a timeless tradition that has been around for ages.