Advantage Concepts Incorporated Announces Product Drive for 2014

TOWSON, Md. - Oct. 30, 2013 - PRLog -- Home Improvement specialists, Advantage Concepts Incorporated, has recently announced an exciting new product drive for 2014. The company has a great deal of experience working with home improvement companies across Maryland, but is now looking to expand and work with even more innovative products in the home remodeling space.

A spokesperson for the company said noted that this is the perfect time for expansion given that the incredible abilities of its team members have resulted in promotions to managerial level and the expansion of the company as a whole. This increase in capacity only means that the firm can now take on new companies so they can benefit from Advantage Concepts Incorporated’s direct marketing and lead generation approach.

"The company mission has always been to expand whenever possible, but has primarily been focused on giving customers greater choice. We believe that a recruitment and product drive for 2014  allows us to continue to implement this push, and to source some of the most innovative and exciting products in roofing, tiling, windows and the whole home improvement market."

The mission for the company is what has driven its team to succeed in 2013, paving the way for this announcement. Throughout the year, the extensive team at Advantage Concepts Incorporated maintained a positive attitude, remained solution oriented, kept up the company’s morale and of course, had fun. These four values are at the forefront of corporate culture at the firm, and have proven to be the most effective way to engage achieve the corporate growth the company is experiencing.

By connecting in-person with customers in retail environments, team members are able to create positive brand images for clients and show customers that the brands from which they purchase are sincere in delivering the best products and services. This has led to record sales for the company, and even helped get them their contract with one of the largest home improvement brands in the country.

The recruitment and product drive is to be based on the same principles as 2013, but should prove even more successful with a larger foundation of team members and expertise at the helm. Management plans to allow new recruits to focus on meaningful and repeated exercises that will result in perfection, as well as encouraging these new recruits to study the systems used in the company before they begin any major work. All team members have the chance to become familiarized with the products they are representing, which ensures that their outreach to customers will be highly professional and successful.

Home Improvement Upturn Set to Boost Advantage Concepts Incorporated Drive

The new recruitment and product drive is powered not only by the abilities and enthusiasm of team members at Advantage Concepts Incorporated, but also an expected upturn in the home remodeling market. This year has already been strong for the market, but a recent report from the Leading Indicator of Remodeling Activity by the Remodeling Futures Program at Harvard University has suggested that the remainder of 2013 should set an upward trend for the foreseeable future. This same report has suggested that there is to be an annual rise in spending in this market at a double digit pace running into the middle of 2014.

It is expected that next year will of course see an increase, but that it should level out in the second half to achieve a stable but significant spending figure nationally. The reason for this is considered to be a soft patch in homebuilding statistics over the last few months, as well as a rise in home selling costs. As such, more homeowners are willing to refurbish their current homes.

Kermit Baker, the director of the Remodeling Futures Program, went further to suggest that spending on home improvement should see its most significant growth since the housing boom. Current home sales are still growing, but the rising cost of houses results in homeowners opting to rebuild and improve their own homes more than ever in an effort to restore any equity that was lost during the economic downturn.

Commenting on these exciting figures, a spokesperson for Advantage Concepts Incorporated explained, "We have been watching these statistics for some time now, and this is one of the reasons why we believe our drive for 2014 is the right move. These statistics mean that more customers are going to be interested in learning about new home improvement products, and should be even more receptive than usual to our in-person promotions."

The upward trend sees Advantage Concepts Incorporated continue working with the exciting products they currently work with, showing customers across Maryland how they benefit from their unique and amazing features. It also sees the company expanding across the country with experienced and talented team members taking on new management roles and even creating their own branches of the company. The marketing and lead generation specialists have a great habit of reaching out to new customers through the creation of new company branches, and this trend is set to continue and even increase over the coming years. It is an exciting time for the home improvement industry, for customers, for Advantage Concepts Incorporated and for large and small companies alike who are creating new products for the market.

About Advantage Concepts Incorporated

Advantage Concepts Incorporated is a lead generation firm that offers more than traditional advertising companies. The firm provides a dynamic approach to publicizing home remodeling merchandise and services, giving clients unique and personalized campaigns that are designed to reach out to customers personally. This direct approach means that the shopper is able to learn about products before they make a purchase, in turn ensuring their satisfaction and allowing them to spend their hard-earned cash with confidence.

The company already represents a plethora of home improvement products that are designed for regular consumers and those who work in the home improvement industry, covering the windows, roofing, siding, tiling, finishing, design and other areas. The success of the company has been built from their corporate culture of teamwork and innovation, and this allows them to build even better bonds with customers and clients in the future.