Soundview Executive Book Summaries to Host Webinar with Paul Rand

PHILADELPHIA - Oct. 29, 2013 - PRLog -- What do you trust more--an advertisement or a friend? You're not alone. According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.

In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended. Learn more at http://www.summary.com/track/_/Harnessing-the-Power-of-Word-of-Mouth/.

Paul M. Rand is the founder, president and CEO of Zócalo Group -- a leading digital, social media and word-of-mouth marketing agency focused on making its client’s brands the most discovered, talked about and recommended in their category.  Zócalo Group is a division of Omnicom Group and Ketchum.

In addition to his role at Zócalo Group, Paul serves on the national board of directors for the Council of the Better Business Bureau is a past president and board member of the Word of Mouth Marketing Association (WOMMA) and Vice Chairman of the Dean’s Advisory Board for DePaul University’s Driehaus College of Business and Kellstadt Graduate School of Business.

Attendees will learn how to:

•         Find out where and how your customers are talking about your brand.

•         Articulate your "Shareable Story" and get people talking.

•         Connect directly with your most influential customers.

•         Create compelling content to engage new customers.

•         Identify and neutralize negative commentary about your brand.

•         Build a true social business based on being the most highly recommended brand.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.