Bracelets Become the Prize Purchase This Holiday Season

GREENSBORO, N.C. - Oct. 29, 2013 - PRLog -- Every year there is something new trending in the world of jewelry, especially as the holiday season draws closer. Often it is a new design, one that becomes popular as much from sheer will of a marketing department as from the desires of the buying public. Every so often, however, jewelers will notice a certain classic style making a sizable comeback and being the pace setter for that year’s holiday sales numbers. This year, the look that is bringing people into the stores is bracelets.

“We certainly get excited when we see new designs and styles that capture the imagination of the public each year,” a senior customer service expert from Van Scoy Diamonds recently said when asked about the holiday shopping experience. “But, there is something that is comforting when the style that emerges is something as timeless as diamond bracelets.”

The reason for this is that some of the trendier items that come out end up being more of a fad than a fashion. They will never become timeless, therefore, people become more hesitant about buying jewelry in the future because they are afraid they will end up with something they don’t want to wear after a few years.

The most notable exception to this is the introduction of journey bracelets. Created to mark the progression of a relationship, with a new diamond added for each milestone in a lifetime, journey jewelry quickly became a signature style due to the inherent timelessness. As a gift that could continue to be built upon, people look forward to adding the next diamond to celebrate growth, together. Journey bracelets have become such a popular look that it spread into pendants and even earrings. Now, it has come full circle, and some of the most popular gold bracelets  are journey bracelets. Bracelets have been around for thousands of years; now it seems like everyone has rediscovered them yet again in the form of journey jewelry.


For more information on bracelets, please visit the following website: www.vanscoydiamonds.com

Or

Contact us at:

Van Scoy Diamonds
3825 High Point Road
Greensboro, NC - 27407
Tel: 336-855-0103

Email: info@vanscoydiamonds.com