The Nova Group Exceeds Sales Expectations Once Again This Month

FALLS CHURCH, Va. - Oct. 28, 2013 - PRLog -- Every month, The Nova Group sets an expectation of how the cosmetics products it represents must perform, ensuring that they remain on target and satisfy clients. This month, the company has rejoiced after they once again exceeded these milestones due to their strategy of communicating with consumers directly, and showing them how they can benefit from what is on offer. Spokespeople for the company have explained that they are elated with the news, but that they are not at all surprised.

"Of course, we are incredibly happy with this news but we knew all along that our team members could do it. Time and time again, our amazing team proves that they are innovators when it comes to planning, and effective communicators when it comes to engaging with customers. We are extremely proud of everybody who works on our team and we would like to express our gratitude for all of the hard work they have done over the last month and indeed, throughout 2013."

The Nova Group has made its mark in Virginia since its launch. The firm began small but with huge ambition, and since then, each quarter has seen new leads or an increase in sales – often both. This has resulted in widespread promotion of team members who have proven to be capable and effective in their roles, as well as the creation of new branches across Virginia. This goes to show that the ambition and competitive yet team-oriented culture of the company is one of the primary driving forces behind their success.

"It's no surprise that our team is so effective and our management so efficient," the spokesperson continued. "We believe that we should act much like a sports team, in that we have the competitiveness needed to succeed but the professionalism to work alongside the people that you may be competing against. Our team works together, but at the same time, they are always creating new ideas with a view to doing better than the previous initiative."

The company also values teamwork, advancement and positive attitudes. With this outlook in place people work well together amidst friendly competition, they look for solutions rather than focusing on problems and team members are given the chance to advance their careers and become managers, as opposed to managers being hired from outside.

These values are what set The Nova Group apart, and are part of the reason why they have regularly exceeded their monthly targets. For this reason, The Nova Group is expanding and in effect looking for new recruits and searching for products to represent.

"We are passionate about direct marketing initiatives, but also about the cosmetics industry. If you have an innovative product, come to us!”

Non-Cosmetic Procedures Rise and The Nova Group Adapts

Recent reports are suggesting that with technological product innovation, more people than ever are turning to beauty solutions that do not involve invasive surgery. In particular, consumers are looking to solutions for fighting the signs of aging, such as laser treatment which is thought to have grown by an incredible 500% in 20 years, and the growth rate appears to be increasing all the time. Kline recently reported that in the United States alone, professional aesthetics products' sales had risen by 7.5% in 2012.

With this rise in popularity, The Nova Group continues to follow the trends to provide the most cutting edge advice to their clients. Not only will the company be looking into working with new cosmetics products like skin care cream and makeup, but also home equipment to use on the skin. Technological innovation has created a number of devices that are used in cosmetics businesses and by regular consumers at home, and throughout 2014, this demand will only increase further.

The reports that have outlined this rise in popularity shows that demands are changing, but also the affordability and the increasing ease of creating these technological products. No doubt as demand increases, even more of these products will arrive in the market, and a spokesperson for The Nova Group has said that they are determined to weed through the influx in order to find the first-rate products.

"If people begin demanding these products, it's entirely appropriate to suggest that there will be many companies that will begin making incredibly low quality devices of their own. We're ready to find the best products for the lowest price, meaning that consumers can avoid buying products that may break easily, be ineffective or even be dangerous to use."

This kind of responsibility is found right at the heart of the corporate culture, where The Nova Group outlines that they aim to benefit both the consumer and their clients. The team behind the company is dedicated to ensuring that the customers get the best, and their successes this month have included the sales of only the most exciting cosmetics products available.

About The Nova Group

The Nova Group is a recognized in-person promotions company that deals exclusively with cosmetics and beauty products. The company name has become synonymous with offering promotional campaigns that are customized and unique for every single client, and for their team being friendly, enthusiastic and informed. The cosmetics experts offer representation for small and large companies alike, and already represent some of the leading cosmetics companies in the United States.

By moving away from more common and traditional forms of direct marketing, the company is able to offer personal interaction between representative and customer. This means that every shopper has the chance to learn about the product from somebody who understands it in full, and in turn, be sure that it is the right product for them.

Every single team member at The Nova Group is well versed in the benefits of the product, and often will have used the product themselves. Only honest opinions are given about the products, and with each product being of the highest quality, customers get to learn some really interesting features about each product being represented.

The success of this direct marketing technique is seen in the Makeover Essentials brand that The Nova Group currently represents, where these natural and plant-based products have become incredibly popular with customers all over the United States. The very fact that the product offers something beneficial and the team are so experienced and capable in what they do shows that The Nova Group is an innovator, provider of great customer relations and an effective brand manager.