FIMBank partners with PBS for heritage awareness campaign

BIRKIRKARA, Malta - Oct. 28, 2013 - PRLog -- The series of 48 videos, the production of which was also sponsored by the Bank, focuses on little-known facts about specific artefacts, buildings and other unique elements of Malta’s history, art and culture. Many of these are located on sites managed by Heritage Malta or Din l-Art Ħelwa or in locations where heritage NGO Flimkien għal Ambjent Aħjar is involved.

Commenting on this initiative, FIMBank President Margrith Lütschg-Emmenegger stated that “As a Malta-based institution we feel we owe it to the people of Malta to help raise awareness of the islands’ rich historic, artistic and cultural heritage. This project forms part of our Corporate Social Responsibility programme and is intended to highlight the fact that these islands are a treasure trove of history.”

Public Broadcasting Services CEO Anton Attard expressed his satisfaction with this collaboration between the national broadcaster and FIMBank: “These short and straight-to-the-point features are an innovative way of promoting a greater appreciation of Malta’s heritage. By choosing TVM and TVM2 as a platform for this project, FIMBank has ensured that this educational campaign gets the highest exposure possible.”

For more information about FIMBank please visit http://www.fimbank.com.