Noted Advertising Executive Bonin Bough Named Keynote Speaker for NAA mediaXchange 2014

ARLINGTON, Va. - Oct. 24, 2013 - PRLog -- The Newspaper Association of America (http://www.naa.org/mediaXchange.aspx) is excited to announce Bonin Bough, vice president of global media and consumer engagement at Mondelēz International as a keynote speaker at the 2014 mediaXchange conference, which will take place March 16-19, 2014, at the Hyatt Regency in Denver. The conference will unite and feature industry leaders, such as Bough, to address key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.

Bough is one the most respected executives in the advertising and media industry from his experience and time spent with Mondelēz International, one of the world's largest snacking companies. Bough was the driving force behind Mondelēz International Mobile Futures, as well as a crucial part of the teams behind the OREO Daily Twist and OREO Super Bowl commercials.

Bough’s numerous business accomplishments have earned him recognition in Fortune’s 2011 “40 under 40,” Fast Company’s 2011 “100 Most Creative People in Business,” Ebony’s “Power 100” and The Internationalist’s 2012 “Internationals of the Year.” This year, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement. He is also the co-author of Perspectives on Social Media Marketing and a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council.

“We are very excited to have Bonin Bough join us as a key speaker at this upcoming 2014 mediaXchange conference,” said Caroline Little, NAA president and CEO. “Our list of very talented and knowledgeable speakers is growing, and we know that Bonin will provide a fresh and enlightening perspective for our audiences based on his reflections and predictions in the evolving advertising and media industry.”

NAA mediaXchange (http://www.naa.org/mediaXchange.aspx) is the largest gathering of newspaper media industry executives in North America. The conference is designed to offer exceptional networking opportunities that allow industry professionals to share information and ideas that provide insight and produce results.  Additionally, the conference will focus on strategies to increase audience and revenue, innovations inside and outside the industry, and the sharing of best practices from our members.

To register for mediaXchange 2014, please visit: http://www.naa.org/mediaXchange.aspx.

ABOUT NAA:
NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. Members include daily newspapers as well as nondailies, other print publications and online products. Headquartered in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry, such as public policy/legal matters, advertising revenue growth and audience engagement across the medium's broad portfolio of products and digital platforms. More information about NAA and the industry is available at www.naa.org.