Digital Agency Lab Lateral Secures Senior Account Director To Drive High-scale Growth

WOKING, U.K. - Oct. 24, 2013 - PRLog -- WOKING, 24 OCTOBER, 2013 – Lab Lateral, a digital agency working with lifestyle brands in retail, food & drink, health & fitness, marine, automotive, and aviation, are pleased to announce the recent appointment of Chris Williams to the role of Client Account Director.

Within this role, Williams will manage a number of key client accounts and focus on bringing in new business. Williams’ proven background in digital marketing, both agency and client-side, as well as his proven business development skills, will help ensure Lab Lateral grows at record pace in its aim to become one of the UK’s top 20 digital agencies within the next 5 years.

“Lab Lateral is growing at a phenomenal rate and is making real waves in the digital industry in the south of England,” said Williams. “I am absolutely delighted to be joining a company so focused on customer satisfaction and whose ultimate aim is to make their clients remarkable. Lab Lateral has delivered some outstanding work over the past 10 years, and I am extremely happy to be focused on bringing in new business and showing prospective clients just how good this digital agency is.”

Williams comes to Lab Lateral with over 14 years’ experience in digital marketing. Most recently, he was Group Account Director at Thinking Juice, an award-winning digital agency based in Bournemouth, where he managed accounts such as John Lewis, Marshall, and G Plan, and delivered significant financial growth in just two years. Prior to that, he was Digital Marketing Manager at LV=, helping to deliver strategic digital marketing across the general insurance product portfolio, ensuring successful delivery of sales targets across all digital channels and managing a budget of £13 million. Before that, Williams spent 2 years at agency iCrossing UK, leading a team of account managers, analysts, and strategists for clients included Virgin Atlantic, Allianz, and Kiddicare. Williams’ career has also included stints at global media agency Zenith Optimedia, insurance company esure, and HotOnline. He holds a BA Hons. in Geography and Applied Information Technology from The College of St. Mark and St. John.

Jonny Tooze, Managing Director, Lab Lateral said, “Williams’ track record of success in the agency world, both in terms of winning new business and retaining valuable clients, coupled with his digital marketing knowledge, understanding and expertise, are just what our digital agency needs to continue on our current major phase of growth. We are thrilled to welcome him on board.”

Lab Lateral is a design-led digital agency with strong tech credentials, based in Woking, UK. Lab Lateral’s services include digital design, e-commerce website development, mobile websites and apps, digital marketing strategy consultancy, and digital campaign management. Lab Lateral works with lifestyle brands in retail, food & drink, health & fitness, the motor trade, marine, and aviation. Clients include Lewmar, Subway, Oakhouse Foods, Vintage Roots, Tesco, and the NHS. Catch up with Lab Lateral at @LabLateral (https://twitter.com/LabLateral) or www.lablateral.com

CONTACT

For more information, contact Lab Lateral on 0207 183 6668 or email media@lablateral.com.