FLIPZ® Milk Chocolate Covered Pretzels Introduces New Peanut Free Halloween Minis

Oct. 23, 2013 - PRLog -- STAMFORD, CT – October 21, 2013 — DeMet’s Candy Company, owners of FLIPZ^® chocolate covered pretzels, introduces Special Edition Peanut Free Halloween Snack Size packages in 25 and 35 count; perfect for trick-or-treaters.

“We are very excited to present FLIPZ^® Minis for Halloween,” said Peter B. Wilson Jr., President and CEO of DeMet’s Candy. “Not only are our FLIPZ^®  Minis milk chocolate covered pretzels great tasting, they are manufactured in a facility that does not process peanuts, making them the perfect treat to hand out this Halloween.” Peanut free FLIPZ^® Minis are a treat that everyone can feel good about!

FLIPZ^® Peanut Free Snack Size Minis come in 25 and 35 count packages and are currently available in Milk Chocolate. For a list of where to find, consumers can visit www.DeMetsFLIPZ.com/Halloween. DeMet’s Candy Company is proud to now offer a delicious Halloween treat that can be safely enjoyed by peanut free trick-or-treaters.

DeMet’s Candy Company engaged matrixx, a leading digital shopper marketing agency with numerous national food and consumer packaged goods clients, to support the introduction with an extensive campaign to drive awareness and sales.

About DeMet’s Candy Company:

Established as a stand-alone business in 2007 and majority owned by Brynwood Partners V L.P., DeMet’s Candy Company is a leading manufacturer and marketer of chocolate confectionary products including DeMet’s TURTLES^® brand caramel nut clusters, FLIPZ^® brand chocolate covered pretzels, and DeMet’s TREASURES^® brand chocolate candies.  The company is headquartered in Stamford, CT and operates company-owned manufacturing facilities in Big Flats, NY and Mohnton, PA. For more information on DeMet’s, please visit www.demetscandy.com.

About Walgreens:

The Walgreen Company  is the largest drug retailing chain in the United States. As of January 31, 2012, the company operated 8,300 stores in all 50 states, the District of Columbia, Puerto Rico and Guam. For more information on Walgreens, please visit www.walgreens.com.

About Kmart:

Kmart  is an American chain of discount stores founded in 1962 and headquartered in the United States. The company purchased Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. Kmart operates over 1,500 stores. For more information on Kmart, please visit www.searsholdings.com/about/kmart/.

Contact Information:

Lynn Perlman, Senior Marketing Manager, DeMet’s Candy – (203) 329-4545, LPerlman@DemetsCandy.com
Laura Glaser, Partner, matrixx – (310) 453-2900, matrixx@matrixxpictures.com

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FLIPZ^® Halloween Packages: http://www.demetsflipz.com/Halloween/Packages.png

FLIPZ^® Logo: http://www.demetsflipz.com/Halloween/Logo.png

FLIPZ^® Minis Logo: http://www.demetsflipz.com/Halloween/LogoMinis.png