Boulder, Colo. (Oct. 23, 2013)—Along with the announcement (http://new.pitchengine.com/
Members receive a redesigned point-of-purchase kit, which provides the iconic buttons, stickers, and info cards for customers who sign up for PeopleForBikes. Since the launch of PeopleForBikes, retailers have collected more than 150,000 members using older versions of the kits.
In addition to asking customers to join PeopleForBikes for free, retail members are encouraged to participate in a Retail Roundup program, where customers are asked to round up their purchase to the next dollar with a donation to PeopleForBikes. The Roundup program is already in place at retailers like Sunnyside Bicycles in Fresno, California.
"We believe in bikes, and we believe in the PeopleForBikes mission. Asking our customers to round up their purchases was a very simple way for us to support and strengthen their cause,” said Vanessa McCracken, owner of Sunnyside Bicycles in Fresno, CA. “The response from our customers has been overwhelming!
“The Roundup program has potential to bring a substantial amount of new funding to the advocacy movement without relying on additional industry investment,”
PeopleForBikes membership benefits retailers by bringing additional reinforcements and resources to the movement, creating more opportunities to ride. Participating retailers are also highlighted on the newly redesigned PeopleForBikes website and with select communications to individual members.
To become a PeopleForBikes retailer today, visit http://peopleforbikes.org/
PeopleForBikes is the leading U.S. bike movement, uniting millions of indivduals, thousands of businesses, and hundreds of communities to improve bicucling in the U.S. Join the movement at PeopleForBikes.org.