The trade mission will take place at the end of November and will enable delegates to explore and develop commercial opportunities in the country and meet face-to-face with potential buyers, agents and prospective business partners. Participants will also have access to vital market research to help identify the appropriate opportunities and maximise the value of their visit.
Guy aims to foster further relationships with ecommerce retailers, suppliers and postal service providers during his time in Australia, and hopes to use Postcode Anywhere’s existing strategic partnership with Canada Post as a blueprint for potential link-ups with similar businesses.
Having spent the last 12 years developing a robust data management platform, Postcode Anywhere currently provides approximately one in every two addresses used in online checkout forms in the UK. The firm has previously worked with Australian-based companies such as IGEA Life Sciences Pty Limited, Kellogg’s Australia and Greenpeace, to help make considerable reductions in incorrect deliveries with their address validation web-service.
Guy Mucklow, CEO of Postcode Anywhere, comments: “We believe that there is a significant requirement for address validation software in the Australian ecommerce market. I am delighted to be involved in this UKTI trade envoy and hope that during my time there I can connect with fellow organisations that have exceptional vision and determination to make this expansion happen.”