PRLog - Oct. 22, 2013 - LENEXA, Kan. -- MileNorth Hotel in downtown Chicago, only a few steps away from the city’s renowned Magnificent Mile, is taking communications to a new level using the newly developed Breeze™ digital signage system. The project was conceptualized, created and project-managed by Keywest Technology’s digital artisans in cooperation with hotel signage experts RB Industries.
MileNorth Hotel Digital Concierge copy w-pc
It’s only right that a crème de la crème hotel is properly outfitted with a custom system to fit the ambiance and to meet the high standards of convenience offered to guests system wide. With this challenge in hand, Keywest Technology worked with hotel management in crafting a 55” interactive sign (a.k.a. digital concierge) that is protected in a portrait view self-standing housing.
The housing contains two ViewSonic 55” LED backlit digital displays that operate in 1080P resolution. One side of the housing is used only for promotional messages, while the other side supports full-on interactive that provides guests key information, including:
Hotel guest information
Hotel meeting room information
Airport flight information
Local attractions with wayfinding & QR codes
Local restaurants with wayfinding & QR codes
Local sports with wayfinding & QR codes
Nearby shopping destinations, which to say the least, is extensive
In addition to the easy-to-navigate touch screen that provides an immersive guest experience, the digital concierge also sports time, date and weather info. An interactive weather widget provides local weather conditions with a 5-day forecast, something that Chicagoans don’t take for granted given their upper Midwest location next to one of the largest, windiest lakes in the world.
According to Sam Ruggles, hospitality solutions (http://www.keywesttechnology.com/
To this end, Ruggles noted, “Imagine providing guests with timely flight schedules, wayfinding and hotel information, even promotions for local attractions including dining, sports, shopping and museums without standing in line—this is good customer service. By providing this information in a creative environment that reinforces the brand, promotes local amenities and includes easy access, you have a solution—the digital concierge.”
The MileNorth installation also includes three 42” strategically placed digital signs that are powered by Keywest Technology’s new cloud-hosted Breeze digital signage system. (http://www.breezedigitalsignage.com/
Two of the 42” digital screens are located above the guest room elevators. With 29 floors including the C-View rooftop bar, guests occasionally have to wait 10-15 minutes during peak times for a lift. With these two signs, MileNorth management provides guests enjoyable infotainment to help reduce perceived wait times.
Finally, two additional digital door signs (http://www.signwave.us.com/
All said and done, the digital signage experience matches the sophisticated environment of MileNorth Hotel through a collaborative effort of Keywest Technology, Keywest Systems Group, Keywest Creative, RB Industries and hotel management. The digital concierge and Breeze digital signage system provide guest-facing interaction and personal assistance, omni-channel marketing think and an innovative infotainment media mix, meeting the diverse needs of hotel guests in this demanding four-star environment.
About Keywest Technology
Keywest Technology is an authentic developer of digital signage technology and a full-service provider offering solutions from simple playback to large multi-sign and interactive networks. Keywest builds systems with a holistic approach that include key software technologies, creative design, system design, and comprehensive support. Based in Lenexa, Kan., the company is dedicated to making business communication as easy as a day at the beach. For more information, visit Keywest Technology Digital Signage (http://www.keywesttechnology.com/)