The Power of Decoupling: New Masters of Message Transformation and Delivery

Oct. 22, 2013 - PRLog -- The Power of Decoupling: New Masters of Message Transformation and Delivery

Sponsored by: TAG

Date:  October 25, 2013

Time:  12:00 pm – 1:00 pm EST

Registration:  https://www2.gotomeeting.com/register/522764130

Cost:  Free

By enabling clients to have their own creative ideas professionally produced, and distributed, on a global scale,  “decoupling” or centralized production companies are giving clients direct access to one of the traditional advertising agency’s key deliverables. Clients are engaging these companies directly to produce, distribute, translate and transcreate global campaigns for brands and can often lead to an almost 30% savings for clients on production.

According to Peter Kuhn, Tag's Managing Director, “We call what we do today ‘product versioning,’ and that is developing rapidly into ‘personalized messaging.” Tag’s innovative model enables marketing and procurement professionals to realize their brand’s true potential by increasing its reach, consistency and stewardship. By centralizing the myriad of activities within marketing, businesses can significantly reduce the function’s overall spend while maintaining overall brand quality and impact.

     The webinar will cover the following topics:

Decoupling creative agencies from production

Bridging the gap between CPOs and CMOs to increase efficiency

Why clients are adopting this model

Best practices in implementing a centralized production model

Common objections and resolutions

How to measure success

Featured Expert Speakers:

Tom Steadman, Group Account Director, Tag

Brenna Garrett, CEO, The Delve Group, Inc.

Learn how centralizing advertising and marketing production can maximize your marketing dollars and optimize branding on a global scale.

Date: October 25, 2013

Registration: https://www2.gotomeeting.com/register/522764130

Sponsored by:Williams Lea