Rewriting the Formula: Unlimited Personal Training - Anytime All the Time.

SAN DIEGO - Oct. 21, 2013 - PRLog -- In this economic storm, San Diego’s “Best of” fitness studio, Function First, hopes to drive investment back to community by offering clients more bang for their buck: UNLIMITED personal training.  Function First believes reinvesting in YOU is the trick to feeling good about spending money, especially in a down economy!

Recognizing that one of the main motivators for clients is money, Function First CEO and Founder, Anthony Carey, decided to launch an unusual business model: A flat monthly fee that entitles members to personal trainers as often as they want.   Carey believes access to quality fitness training should be affordable.  “The average person can’t afford the going rate of $70 an hour for a personal trainer.  With our new business model, members receive personalized training programs for as little as $25 per session with some of the best fitness coaches in the country - no one else is providing such a level of service! ” said Carey.

Function First is staffed by some of the best trainers in the fitness community -- educators that have achieved certifications by the American College of Sports Medicine, the National Strength and Conditioning Association, the American Council on Exercise, and other highly rated professional fitness organizations.   Function First member, Sandy Todd Webster, praised the one-on-one attention, the closely-knit, supportive environment and the progress she’s made building strength, endurance and athletic confidence:  “As the Editor in Chief of the premier trade journal in the fitness industry, I know how vital innovation and continuing education from the pros are to a fitness client's progress. The leadership at Function First rises to the challenge and keeps us all motivated, injury-free and progressing along the continuum toward our goals,” said Webster, “I leave feeling great and smiling after every workout.”

Carey explains, "Our goal is simple: To ignite yourpassion so you learn how to change your life through movement. Function First will redefine what exercise means to YOU so you can burn fat, get stronger, and move better."  Members pay $499 per month for UNLIMITED one-on-one personal training in a semi private enviornment -  no frills and no initiation charge.

About Function First:

Function First has been serving the San Diego community since 1994.  Located in Mission Hills, Function First, an internationally recognized corrective exercise studio, expanded its services in 2009 to personal and small group training.  Through referral and by excellent reputation in the community, Function First was named one of the Union Tribune's San Diego’s Best of 2010 for the category of Best Personal Trainer/Studio, voted San Diego’s Best Alternative Exercise Studio in 2011, and San Diego’s Best Health & Fitness Club in 2012.  For additional information contact: Champagne Luu at cluu@functionfirst.com or call (619) 285-9218.

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