NAMSR News:Drug-resistant bacteria destroyed by narrow-spectrum UV light

ARLINGTON, Va. - Oct. 21, 2013 - PRLog -- Despite major efforts to keep operating rooms sterile, surgical wound infections remain a serious and stubborn problem, killing up to 8,200 patients a year in the U.S. A study by Columbia University Medical Center (CUMC) researchers suggests that narrow-spectrum ultraviolet (UV) light could dramatically reduce such infections without damaging human tissue. The study, conducted in tissue culture, was published in the journal PLOS ONE.

Approximately 200,000 to 300,000 patients suffer surgical wound infections in the U.S. each year, accounting for $3 billion to $10 billion in health-care expenditures, the researchers report. Patients with surgical wound infections, compared with those without such infections, are 60 percent more likely to spend time in an ICU, are five times as likely to be readmitted to the hospital, have twice the mortality rate, have longer hospital stays, and have roughly double the total health-care costs.

Scientists have known for many years that UV light from a standard germicidal lamp (which emits a broad spectrum of wavelengths, from about 200 to 400 nanometers [nm]) is highly effective at killing bacteria; such lamps are routinely used to decontaminate surgical equipment.

Dr. Brenner and his team hypothesized that a very narrow spectrum of UV light - around 207 nm - might be capable of destroying bacteria while leaving human tissue unaffected. Because UV light at this wavelength is strongly absorbed by proteins, it is expected to be safe for two reasons: At the cellular level, it cannot reach the nucleus of human cells, and at the tissue level it cannot reach the sensitive cells in the skin epidermis and the eye lens. But because bacteria are much smaller than human cells, this UV light can reach their DNA. "What this means is, if you shone 207-nm light on human skin or eyes, you would not expect to see any biological damage," said Dr. Brenner, "but it should kill any airborne bacteria that land on a surgical wound."

Medical devices continue to stretch the imagination. With new devices thought of daily, the need for qualified and certified individuals to be able to represent these new technologies is paramount. When industry leaders are looking for new entry level representatives, they look for individuals who are qualified and certified. The reason being is that they expect their representatives to be able to sell their products both efficiantly and proficiently.

CANDIDATES WHO WANT TO BREAK INTO MEDICAL SALES:

RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™(NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198