Why Small Businesses Need To Get Active With Mobile Commerce

BROMPTON, U.K. - Oct. 20, 2013 - PRLog -- Here are a few key statistics;

·         91% of all people on earth have a mobile phone

·         56% of people own a smart phone (72% in the UK)

·         50% of mobile phone users, use mobile as their primary Internet source

·         80% of time on mobile is spent inside apps

·         72% of tablet owners purchase online from their tablets each week

This year, 15% of online retail sales will take place via mobile devices, according to eMarketer, up from 11% in 2012. By 2017, the percentage will rise to 25%. Overall, eMarketer estimates, US retail Mcommerce sales will reach nearly $39 billion in 2013, up 56.5% over 2012 and almost triple the amount spent in 2011. This includes products and services ordered via any mobile device, whether payment or fulfillment happened on mobile itself or in person. The estimates exclude sales of travel services or event tickets.

Reach out to big spenders:

According to a recent Essential Research survey on mobile internet adoption, 42 percent of mobile internet users have a household income of over £40,000($66000 usd) a year and spend more on their mobile bills. If you cater to the affluent segment of consumers, then the likelihood of their owning smartphones or tablets is much higher. Consumers using tablets and smart phones spend significantly more time and money on e-commerce sites. Therefore, a mobile app increases your chances of being seen by this crowd and communicating your messages.

Engage more often:

An increasing number of people are using their mobiles to access the web, and this means more opportunities to interact with potential buyers. According to the Pew Research Center, 57.8 million American consumers access the web via mobile devices on any given day, while in the U.K. web traffic from mobiles is already estimated to be growing eight times faster than traffic from PCs.   Companies that have a mobile app have seen an greater increase of people using their mobile app over the website.

Help customers decide to buy:

Before making the actual purchase, many consumers research with their mobile devices. According to a report by Forrester Research Inc., 37 percent of U.S. online adult tablet owners and 14 percent of online adult mobile phone owners are using their devices to research products to prepare for purchases.

Drive more sales:

With a rise in the number of working couples, people have much less time and patience to visit stores to shop for frequently used items or those that do not need to be checked for size or customized, ranging from tool kits to fashion accessories and electronic equipment to home linens. A mobile apps helps your audience avoid the hassles of driving and traffic. Instead, they can just buy with their phones while sitting in their offices or home and have products delivered.

Offer information:

A mobile app can help you not only by acting as an additional sales medium but also as a tool to make it easy for customers to get information about your products and services.

Additionally, you can incentivize your customers to shop on your mobile app to get them in the habit of using it. “To take advantage of the mobile commerce trend, small and mid-sized businesses should focus on their existing customers first and provide incentives—special mobile app only deals and discounts, to transact business over their mobile devices,” said Andrew Lipsman, senior director, Industry Analysis, comScore.

Easy App Business

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Website:http://www.easyappsbusiness.com