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Follow on Google News | Riechesbaird's “Branding Business” Divulges The Keys To Rebranding A Service OrganizationDavid Krajanowski, partner at SingerLewak, provides important strategy insight
By: Cornerstone Communications “We worked closely with David and SingerLewak to define the firm's brand promise, develop their tagline and create a name that would resonate with clients and prospects,” said show host Ryan Rieches, CEO and co-founder of RiechesBaird. “David will explain how to evaluate your brand promise, the strategy behind a tagline and how to reach a consensus on positioning or brand naming when dealing with many business partners.” Krajanowski is a Partner in SingerLewak's Orange County Assurance and Advisory practice, and serves as the Niche Leader of the Entrepreneur and Family-Owned Businesses business sector. With more than 30 years of experience in accounting, the scope of his expertise ranges from directing assurance services and advising clients on mergers and acquisitions, financing, strategic planning and other management issues. He's authored articles for numerous publications, including the Orange County Register and the Orange County Business Journal. Krajanowski graduated magna cum laude from California State University, Northridge, with a Bachelor of Science degree in Business Administration and is a dedicated community leaders involved with numerous organizations. RiechesBaird’ “’Branding Business’ is not merely a tag line or ‘shorthand’ The ‘Branding Business’ radio show features the firm’s co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment. RiechesBaird, a leader in corporate branding (http://www.riechesbaird.com/ These success stories helped secure RiechesBaird’ Over the years, RiechesBaird has continually added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. From creating and implementing online campaigns including “Did You Know?” for American Airlines Cargo, “Promise of the Future” for Huawei Technologies USA, and “Accelerating Nonprofit Success” for OneOC, to their launch of BrandingBusiness.com last year – an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement – RiechesBaird is at the forefront as one of the world’s leading strategic branding agencies. About RiechesBaird RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to- End
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