Hollywood actor Hugh Jackman appointed as the brand ambassador for Micromax

GURGAON, India - Oct. 18, 2013 - PRLog -- New Delhi, October 17 2013: Building on the promise of ‘nothing like anything’ experience, India’s leading mobile phone company, Micromax has signed one of the biggest names in the entertainment industry, the Hollywood superstar, Hugh Jackman as its brand ambassador. In a first of its kind association for the brand, the celebrated actor will be seen endorsing the Canvas series of smartphones for Micromax. The association would start with the new Micromax smartphone – Canvas Turbo, to be launched soon in the Indian market.

Talking about the association with Micromax, Hugh Jackman said, “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”

Speaking on the association, Mr. Shubhodip Pal, Chief Marketing Officer, Micromax said, “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.

He further added, “At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.”

Reinventing the story of empowerment, Micromax has always urged consumers to explore new boundaries. The brand enjoys high salience in the Indian market through an engaging platform of experiencing technology like never before. With the launch of Canvas Turbo, Micromax is all set to revolutionize the smartphone experience for the users reinforcing its promise of democratizing technologies for the masses.

For more information, please visit: http://www.micromaxinfo.com/mobiles/smartphones

You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax:

Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

For further information, please contact

Aashima Malik/Nikhil Kharoo

+919899215064/+9199999844058

aashima.malik@bm.com/nikhil.kharoo@bm.com