Inbox shares Social Media insights with BNP Paribas and Bank of the West

WASHINGTON - Oct. 17, 2013 - PRLog -- Washington, D.C. Inbox America shared insights on “How to extract and create value on Social Media,” at L’Atelier BNP Paribas on Oct 10, 2013 in San Francisco, USA. Inbox explained how to use social media analytics to better understand the retail banking industry’s customer base.

BNP Paribas subsidiaries from Europe and Bank of the West were gathered for a digital study trip in San Francisco to discover new technology applications and their business impact. BNP Paribas selected Inbox to lecture on social media analytics with companies such as Facebook, America Express and Paypal. Yoni Elmalem, Head of Inbox America, and Nicolas Kaddeche, Banking expert at Inbox France, showcased three tangible ways to reap the value of Social Media.

Elmalem and Kaddeche demonstrated techniques to collect customers’ needs and sentiments towards a company, a product or the market. They showed how to use it to ultimately serve brand positioning and generate qualified leads.

“Analytics capabilities are essential for retail banks to glean customer knowledge on social media, monitor their business and stay ahead of competition. Inbox can help you get relevant insights from social media unstructured data to tap into hidden value,” said Yoni Elmalem.

The conference focused on the prerequisites to launching social media projects. Indeed, according to Inbox, it is fundamental to first understand your customers and their concerns. Inbox proposed different analytics solutions to tackle this important challenge.

As a leading analytics consulting firm, Inbox America looks forward to expanding its activity within the retail banking sector across the United States.

About L’Atelier BNP Paribas
L’Atelier BNP Paribas is a media and consulting company specialized in tracking innovation. Based in Paris, San Francisco and Shanghai, it focuses on the new technology applications and how it impacts our businesses and societies.

About Inbox America
Inbox is a global consulting firm that specializes in marketing and predictive analytics to provide customized solutions for data-intensive organizations. Inbox employs marketing and research professionals to design solutions to advise both private and public sector clients on how to meet the complex changing needs of their customers.