Woven All Bamboo Luxury Shirts - Casualmere Kickstarter Project Announced

LAS VEGAS - Oct. 16, 2013 - PRLog -- Las Vegas based Casualmere® brand bamboo shirts president, Dennis Fasone, a 35 year clothing industry veteran, announced development of luxury men’s woven shirts made from 100% bamboo, the most Eco-friendly fabric source, and Casualmere’s Kickstarter project to fund initial production of short and long sleeve versions of the luxury products.

“You may have heard of bamboo T-shirts or golf shirts, they are knits” Fasone said. “But woven bamboo for dress shirts is totally new, and a beautiful fabric for luxury clothing.”

Casualmere has spent a year researching and developing their bamboo shirt fabric in an elegant, textured, herringbone twill weave as well as producing three separate sets of test samples to assure a perfect luxury shirt.

Luxury design features include fine single-needle stitching, bamboo buttons, inner-facing inside the collar and button plackets for long-term elegance, stylish adjustable cuff details,  and much more.  Casualmere’s custom accents include elegant woven labels and embroidery.  Eco-green inside-neck tape and custom hang-tags that identify the benefits of bamboo fabric make the luxury products stand out in a crowded retail environment.

Casualmere’s target customers are men ages 35-70.  Research by the Luxury Institute in New York shows "...new younger customers care about the environment as a path to a meaningful life... and are interested in corporate social responsibility”.  Also the Center on Global Brand Research reports that “...men are looking for distinctive fashions and new ideas that can more appropriately express their personalities.”  Casualmere® shirts are created to satisfy these desires.

“Exceedingly Organic” is how Fasone likes to describe bamboo as a fabric source.  “Bamboo requires no insecticides, fertilizers or excessive watering for successful growth.  A forest-size grove of bamboo will regrow every 3-4 years for harvest” he explains.  “Bamboo is renewable and organic to another level!  Bamboo is considered a ‘Carbon Sink’ converting huge amounts of Carbon to Oxygen during growth.”

Kickstarter is a site for entrepreneurs to launch business projects seeking support of anyone with $25 or more to participate and encourage business efforts.  In return the participants receive products or “gifts of appreciation” from the company.  A project’s total goal must be reached before any of the funds will be forwarded to the entrepreneur.  Amazon payments hold the funds in escrow for usually a 30-45 day funding project effort.  This process is known as “crowd-funding” and has become hugely popular in recent years.

Casualmere brand is owned by Bootee-Shirts.com Inc., since 2009, based in Las Vegas, Nevada, USA.  They design and manufacture high-content or 100% bamboo shirts and market them through their www.casualmere.com web site, various other e-commerce sites and brick-and-mortar wholesales accounts.

Media Contact:  Dennis Fasone, President, Bootee-Shirts.com Inc./dba Casualmere®
9832 Meandering Creek Court, Las Vegas, NV 89117 USA
e-mail:  dennis@casualmere.com

Photo:
https://www.prlog.org/12227269/1