#SurprizeMePls Looks To BitCoin As Engaging Prize To Eat Local, Releases Culture Producing Standards

Loyalty Campaign Taps BitCoin Community To Intro Engagement Prize And Coordinates SoCal's Best Food System Innovations, Sets Easy Standards For Farm-To-Fork Restaurants To Adopt
 
SAN DIEGO - Oct. 14, 2013 - PRLog -- With the well documented works of Alice Waters and decades of success for Chez Panisse, her famous farm-to-table restaurant, SurprizeMePls organizers are releasing highly anticipated campaign standards and engagement prize plans to elevate demand for local, organic 'real food' in both NorCal and SoCal. Central to the operations and philosophy of Chez Panisse is Waters' and the restaurant's dedication to using organic ingredients to achieving the best taste, SurprizeMePls organizers are now requiring all participating restaurants to BETA test a digital license designed to make food sourcing transparent.

SurprizeMePls organizers are planning to deploy a system of tracking codes to small organic farms that sell direct to restaurants as transparency measures for the following campaign standards:

1. Restaurant management agree to major ingredients for all #SurprizeMePls prepared food offerings (excluding spices) must be sourced within 150 miles of the license holders commercial address and obtained using the digit license provided.

2. Restaurant management agree to discontinue offering specials, halt all marketing efforts using the term "specials", and offer $10-$15 prefixed "surprises" during the period of holding the digital license provided.

3. Restaurant management agree to support the promotion of engagement prizes via similar digital licenses provided by SurprizeMePls organizers to frequent customers (once deployed) during the period of holding the digital license provided.

All participating restaurants will be required to sign a simple term sheet with a small waiver after paying the enrollment fee and agree to a quarterly "surprise" digital audit. Failure to comply will result in 3 written warnings and possible termination from the campaign. If a restaurant sources from a co-owned, or wholly owned farm and/ or garden, the location must be within the 150 mile range of the license holders commercial address and agree to more frequent digital audits.

In a move to support regular restaurants to re-concept to farm-to-table and add value to restaurants that are located in "food deserts" and are currently paying higher shipping costs, management can opt into sourcing food ingredients from a campaign operated Produce Donation Co-Op called "Operation My Edible Front-yard". At a small extra cost, SurprizeMePls organizers will orchestrate the development small network of donated space to create hyper local sustainable food sources within 3 to 5 blocks of the restaurant including: donated front yards, community garden lots, urban rooftop farms and gardens, vertical garden walls, pallet gardens, and secret gardens. The campaign will also source and audit a credible, local master Gardner to ensure the end products are grown organically and are donated weekly to help with maintaining the $10-$15 price point. Terms and conditions may apply.

The campaign is also deploying plans to sign up 50 individuals based in five (5) different California Cities that are interested in participating in early BETA testing of campaign engagement prizes including digital licenses, bit coins, and invitations to Popup Supper Club and group dinners. Individuals interested in signing up must reside full time in the cities of Sacramento, San Francisco, Oakland, Los Angeles, and San Diego to qualify. No purchase is necessary. To sign up, resident must go to http://www.surprizemepls.com/ and sign up for the monthly newsletter. Then an opt-in option email will be send shortly after. What is BitCoin? Check out this video on YouTube: http://youtu.be/Um63OQz3bjo



As for Alice Waters she became an organic devotee almost by accident, claiming that what she was originally after was taste. She says: “When I opened up Chez Panisse [in 1971] I was only thinking about taste. And in doing that, I ended up at the doorstep of [organic farmers].” Sourced: Wikipedia. The campaign believes affordable surprises and engagement prizes are what's next to find new real, organic devotees in unprecedented numbers.
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Tags:Bitcoin, Engagement, Farm To Fork, California, Restaurants
Industry:Food, Technology
Location:San Diego - California - United States
Subject:Features
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