ABB Joins Data Centre Alliance – To Contribute To ‘The Good Of The Industry’

LONDON - Oct. 14, 2013 - PRLog -- ABB, a world leader in power and automation technologies has joined industry representative body the Data Centre Alliance (DCA) at its highest level of membership – as a Platinum Partner.

Explaining why the company has joined, ABB’s head of the data centre sector for ABB in Europe Ciaran Flanagan said, “We at ABB see the Data Centre Alliance as a trusted advisor to the datacentre industry in terms of standards, innovation and research for the future. It is also rapidly becoming ‘the voice’ of the industry. Membership represents a great opportunity for ABB to better understand end-user requirements and focus our research and development appropriately for our mutual benefit.

“We look forward to working with the peer vendors and end-users to discuss future technologies and trends - and how these might help the industry better contribute to the common good. Also to help develop the human capital required to address the challenge.

“The format and objective of the Data Centre Alliance, in our opinion, promotes the sharing and benchmarking of concepts and performance amongst the members”.

Flanagan continued by explaining that ABB had decided to join at the Platinum Partner level because: “We clearly see and understand the value of the Data Centre Alliance to the industry and we want to participate at a significant level”.

ABB’s major focus will be on contributing to the DCA, he said. “We intend to share ABB’s vision for the future of the sustainable data centre. We will support the DCA by sharing new understanding that results from our corporate R&D efforts and we will invite the DCA members to engage with us as we assess new opportunities for improving datacentre performance.

“Our global network of data centre professionals can be leveraged by the DCA to share experience, best practices and standards from our customers who are willing to engage,” said Flanagan.

Commenting on ABB’s membership, Simon Campbell-Whyte, executive director of the Data Centre Alliance said, “We are delighted to have ABB on-board and that their focus is on contributing for the greater good of the industry. That exactly mirrors the aims and objectives of the Data Centre Alliance.

He continues, “I know that by ‘giving’ in this way they (and many other members who give their time and efforts so selflessly) will reap significant rewards in the long-term both by recognition in the industry and by being able to profitably align their R&D programs to the true and energy needs of the global customer base.”

ABB’s success in world markets is attributed to its very strong focus on Research and Development with 17 corporate research centres and an unflinching determination to invest in R&D whatever the market conditions.

ABB is able to boast that many of the technologies underlying our modern society – from high voltage power transmission to revolutionary ship propeller systems - come from their R&D and commercialisation efforts.

The most recent such technology being a completely new DCIM (data centre infrastructure management) solution called Decathlon^®. This has been deployed by Green Datacenter AG initially at its Zurich West data centre and shortly to be installed by them company-wide.

Concluding, ABB’s Ciaran Flanagan said, “I very much hope that all of the major players in the sector who’ve not yet joined DCA will take our example and join - to contribute to the greater good of the industry”.

To find out more about the Data Centre Alliance or join please visit our website.