Advertising and Promotional research

CHENNAI, India - Oct. 14, 2013 - PRLog -- Advertising and promotion (http://www.guiresresearch.com/advertising-and-promotional-research.php) are buzz words around now. Everybody wants to advertise either on Facebook or on TV with a big star or on the street corner with the help of a hoarding.

But there is a catch to the entire issue; if you are a company which sells online would it suffice to target your customers just through social media?  Then why do we see “FlipKart” and “LensKart” ads on TV. To take such critical decisions as to which is the best media for communicating with your target customers needs a little bit of research. This Advertising and Promotional research will help in finding out your right market and target mix.

These are the definitive reasons and benefits for taking up advertising and promotional research (http://www.guiresresearch.com/advertising-and-promotional-research.php) is the following

A better understanding as to what are your market segments.
This research will act as a leverage to understand what exactly your customer’s needs are.
Research findings help you take decisions as to where and when to place an ad or pull off an ad
Research helps you evaluate the campaign effectiveness and help you decide whether to hire or fire the advertising agency.

Advertising is a huge deal breaker because for most companies advertising is their largest share of marketing expenditure. That is why research is their only form of insurance. For such companies an incorrect or bad advertising can cause them enough chaos to damage their brand names. Research mainly assists from strategy development through to monitoring market response.

Research in advertising can help answer these questions

How many promotions can I carry out this month?
Where does my promotion stand when compared to that of my competitors?
How will my sales be affected when I increase my promotions?

So if you want to conduct a research on advertising and promotional strategies (http://www.guiresresearch.com/advertising-and-promotional...) when should you do it? Should the research be done during, post and before the commencement of the advertisement? The answer to the above question is all of it. You can conduct your research any time during the lifetime of the advertisement.

So, now that we know that when, why research should be conducted for advertising and promotion (http://www.guiresresearch.com/advertising-and-promotional-research.php). It is time to know how to go about conducting the research.  This is an easy 3 step process

1.  Assessing the problem statement and agreeing upon after discussions.

2. The market research company plans and collects relevant data using surveys.

3. The data is put analysis and results are evident.

The final stage of this would imply application of these results in real life.

It is surprising that market and advertising research is among the most detailed and comprehensive forms of research, though not vividly known. During these times when small mistakes can be pricey research is the only form of insurance for companies