Hill & Partners support GTECH gaming product brand SPIELO at G2E 2013

Double-deck exhibit showcases GTECH's new casino game, Sphinx 3D™.
By: Hill & Partners
 
 
Hill Partners G2E Spielo
Hill Partners G2E Spielo
WEYMOUTH, Mass. - Oct. 11, 2013 - PRLog -- Hill & Partners (http://hillpartners.com/), Inc., a full-service team of Branded Environment professionals recognized internationally for its trade show exhibits and commercial installations, partnered with long-time client GTECH to bring the leading gaming technology and services company to G2E 2013 (Global Gaming Expo) held September 24-26 at the Sands Expo & Convention Center in Las Vegas.

The outstanding team at Hill & Partners designed and managed a powerful 80x90 double-deck Custom Branded Environment that met the challenge of showcasing the launch of Sphinx 3D™, the first title in GTECH’s new True 3D product line under the SPIELO product brand.

Featuring seven meeting areas, high points of the sophisticated property included two 16-feet-high towers embedded with digital branded graphics and a pair of massive LED transparent curtains that fronted the impressive Branded Environment.  Striking arcs of glowing blue orbs flanked the fabric architecture that encased both sides of the property, adding to its drama and audience appeal.

In response to GTECH’s desire for a space where visitors could interact in a comfortable informal setting, the creative Hill & Partners team designed a social media lounge where refreshments were served throughout the run of the show.  Brand strategy was further demonstrated by a branded black jack table within the social media corner.

“What a pleasure it was to again have the opportunity to bring this leading, global company to the prestigious G2E,” said Michael McMahon, President and CEO of Hill & Partners, Inc.  “Our long-term relationship with SPIELO International, now known as GTECH, provides us the platform to consistently raise the bar of creativity; we are proud of our ability to unfailingly provide inventive and imaginative solutions to GTECH.”

About Hill & Partners

Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments (http://hillpartners.com/about). H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit hillpartners.com or find the company on Facebook (http://www.facebook.com/HILLandPARTNERS), LinkedIn (http://www.linkedin.com/company/hill-&-partners) and Twitter (https://twitter.com/hillandpartners).

About GTECH

GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services with a commitment to the highest levels of integrity, responsibility, and shareholder value creation. The Company is listed on the Milan Stock Exchange under the trading symbol “GTK” and is majority owned by De Agostini S.p.A. In 2012, GTECH had €3.1 billion in revenues and 8,600 employees in approximately 60 countries. For more information, please visit www.gtech.com
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Source:Hill & Partners
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Tags:Branded Environment, Trade Show Booth, Exhibit Display
Industry:Event, Marketing
Location:Weymouth - Massachusetts - United States
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