The outstanding team at Hill & Partners designed and managed a powerful 80x90 double-deck Custom Branded Environment that met the challenge of showcasing the launch of Sphinx 3D™, the first title in GTECH’s new True 3D product line under the SPIELO product brand.
Featuring seven meeting areas, high points of the sophisticated property included two 16-feet-high towers embedded with digital branded graphics and a pair of massive LED transparent curtains that fronted the impressive Branded Environment. Striking arcs of glowing blue orbs flanked the fabric architecture that encased both sides of the property, adding to its drama and audience appeal.
In response to GTECH’s desire for a space where visitors could interact in a comfortable informal setting, the creative Hill & Partners team designed a social media lounge where refreshments were served throughout the run of the show. Brand strategy was further demonstrated by a branded black jack table within the social media corner.
“What a pleasure it was to again have the opportunity to bring this leading, global company to the prestigious G2E,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “Our long-term relationship with SPIELO International, now known as GTECH, provides us the platform to consistently raise the bar of creativity; we are proud of our ability to unfailingly provide inventive and imaginative solutions to GTECH.”
About Hill & Partners
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments (http://hillpartners.com/
GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services with a commitment to the highest levels of integrity, responsibility, and shareholder value creation. The Company is listed on the Milan Stock Exchange under the trading symbol “GTK” and is majority owned by De Agostini S.p.A. In 2012, GTECH had €3.1 billion in revenues and 8,600 employees in approximately 60 countries. For more information, please visit www.gtech.com