Martin Flyer Engagement Rings Redefine Jewelry Shopping

NEW YORK - Oct. 11, 2013 - PRLog -- It has been recognized that the process of shopping for the jewelry associated with weddings needs improvement, there has to be a better way to do it.  One of the most venerable jewelers in the nation has come up with a new concept that is making the process much less stressful and worry free. Known industry wide as the “Five Classifications of Bridal,” Martin Flyer engagement rings have revolutionized the industry in ways never before seen.

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Recognizing that there was still much more ground to cover, even after the four c’s of diamonds-cut, color, clarity and carat-were explained to customers, they wanted to find a way to help begin the search by classifying the different styles of affordable engagement rings into as few categories as possible while still maintaining the distinctions between each one. Settling on five different groupings, this gave their professional jewelers an easy way to make the customer feel more comfortable. Instead of overwhelming them with the literally thousands of choices that are out there, by narrowing the field it made the shopping process much more streamlined and therefore easier to handle.

This new concept has proved so popular that their store in Manhattan was not nearly large enough to handle the demand, so they decided to branch out in two directions. The first was to launch a website where a person could shop for martin Flyer jewelry online. The second was to work directly with some of the finest jewelers in the nation, making sure that their staff was properly trained in all aspects of the five classifications.

“Everyone who comes shopping for engagement rings is nervous,” a senior jeweler with The Diamond Supplier recently was quoted as saying. “Having this new process allows us to set them a little more at ease with what they are going through.” Another martin Flyer innovation that has helped simplify the whole shopping endeavor was the introduction of their Flyer Fit Collection. These are engagement and wedding rings that, when paired together, mesh perfectly to form seemingly one ring. Their innovations are always so groundbreaking; the industry always waits to see what they are going to come with next.

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Contact at:

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San Antonio, Texas 78216
Main: 210-524-1441
Sanantonio@thediamondsupplier.com