“If we look at the technology trends across the Middle East and Africa region, we see that IT security and virtualization solutions are in high demand,” explained Mohammad Mobasseri, the CEO at EMT Distribution. “However, in many countries in the region, due to use of state of the art IT infrastructure, certain areas of security such as encryption, DLP, web and application security, and so on, is also on the rise. The demand from end users is mainly focused towards solutions related to cloud computing and SaaS.”
According to Mobasseri, there hasn’t been a major shift in what consumers want in ICT products today. “SMBs however seem to have gotten more flexible when it comes to solutions such as cloud computing. However, we see more and more SMBs now opting for solutions such as end point security, next generation firewall, and core network security – areas that once used to be restricted to large enterprises,”
Mobasseri further explained that the demand for such IT solutions has been different from each industry sector. According to him, while consumers are looking for basic protection apps, SMBs are looking to have end point security and reasonable network security products. Enterprises on the other hand are have demand for solutions such as identity management, load balancing, web monitoring and control, UTM and so on.
“With increasing awareness for information security and the increase in cyber security attacks in our region, demand for securing customer environments and centrally managing it to give visibility of who did what on the network has become a priority,” added Mobasseri. “We are delighted to present our world-leading suite of IT security products and solutions in GITEX, where thousands of IT decision makers will no doubt be on the look-out for top-notch security products.”
About EMT Distribution
EMT Distribution is one of the leading global value added distributors with a foot print spanning several continents with offices located in Australia, Austria, Hong Kong, Philippines, Singapore, UK and UAE. The company has been part of the technology distribution landscape for over 15 years. The company’s portfolio consists of security, virtualisation, communication, and analytics solutions.
EMT Distribution is well positioned to provide pre-and post-sales support with their team of experienced product specialists. Its team possesses leading industry qualifications, and is equipped with all relevant vendor certification to act as "Trusted Advisors" for channel partners and end-users.