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Follow on Google News | Super Bowl Inspires Women Business Owners to Tackle Homelessness Great Football Sunday™Great Football Sunday™ Kicks Off to Raise $1 Million by Super Bowl XLVIII in 2014
MetLife Stadium’s 82,000 seats approximate the number of homeless veterans, men, women and children in New York City and the State of New Jersey[1]. Statistics show that more than one in four homeless are children and more than 10,000 veterans are without homes in the metropolitan area. “The current state of homelessness is tragic, but not irreparable,” McCants gathered a team of businesswomen to launch this innovative initiative to raise over $1 million by Super Bowl Sunday from both corporate contributions and crowdfunding. The first contributions will underwrite expenses for the marketing campaign with a goal to raise donations of at least $1 million for charities working to end homelessness in the region: Family Promise of Bergen County and The100,000 Homes Campaign powered by Community Solutions, based in New York City. The Great Football Sunday campaign is a breakthrough approach to capacity building for nonprofit organizations. It does not depend on corporate grants or gifts, but rather invites companies to partner with the public. Dubbed the “Great Football Sunday,” the effort will culminate on Super Bowl Sunday 2014 with an unprecedented event. Homeless families, veterans and community supporters will be hosted to a day of entertainment. Most homeless shelters don’t have televisions, so one of the day’s highlights will be a viewing party like no other as guests will enjoy America’s iconic game on the big screen. The Great Football Sunday campaign is 100% designed, developed and executed by small, local, minority and/or women-owned businesses. Working with Impact Consulting are six other women-owned firms: Focus-USA, Fearless Media, Scarborough & Tweed, MarbleHill Media, Hotathon and The Mixx. Helping to spread the word is a network of supporters dubbed ‘Friends of Great Football Sunday’ with representation from the business, education and community sectors, including Women Presidents’ Educational Organization, Rutgers University Business School, Essex County College, Savoca Enterprises, Technology Concepts Group, The Little Media Company and NewarkBound magazine as a media sponsor. For more information visit http://www.greatfootballsunday.com (http://www.greatfootballsunday.com/ ### About Impact Consulting Enterprises: About Family Promise of Bergen County: Family Promise of Bergen County (FPBC) is the only organization in Bergen County, New Jersey, helping working families overcome the crisis of homelessness and return to self-sufficiency. The FPBC Network provides shelter year-round for families with dependent children through a host network of local churches and synagogues. The New Leaf Transitional Housing program provides subsidized apartments for 12 to 18 months as families make the transition to self-sufficient living. All client families work with a case manager on financial planning, job training, educational options, childcare and a mandatory savings plan. Counseling and other support services are aimed at empowering parents to reach and sustain permanent housing. In addition, FPBC offers a two-week summer camp for children in the shelter programs and runs a year-round Walk-In Dinner Program where volunteers provide, prepare and serve free dinners to approximately 125 needy people each night. Founded in 1986, Family Promise of Bergen County is a 501c3 agency headquartered in Ridgewood, NJ, and is an affiliate of the national Family Promise, a not-for-profit organization. Website: About 100,000 Homes Campaign, powered by Community Solutions: The 100,000 Homes Campaign is a national movement of more than 200 communities working together to find permanent homes for 100,000 chronic and medically vulnerable homeless Americans by July 2014. The initiative is powered by Community Solutions, a national not-for-profit organization whose mission is to end homelessness by helping communities build efficient systems that target resources to individuals and families quickly and predictably. Communities participating in the 100K Homes campaign are committed to revamping their multiple overlapping service systems into a single, well-oiled housing placement machine capable of moving homeless individuals and families into permanent housing in as little time as possible. By applying process improvement techniques drawn from the private sector to local housing and human service work, several communities have reduced the time required to house a homeless person by as much as 80 percent. Based in New York City, Community Solutions has been recognized with the Peter F. Drucker Award for Nonprofit Innovation, the World Habitat Award, and the Rudy Bruner Award for Urban Excellence, among other honors. Websites: [1] According to estimates by the New York City Coalition for the Homeless and CSH, an organization that conducts an annual census of the homeless. End
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