Verilogue to Present Dialogue-Infused Session at Point of Care National Conference

HORSHAM, Pa. - Oct. 7, 2013 - PRLog -- Verilogue is bringing their extensive knowledge of the interactions between patients and healthcare providers to the Point of Care National conference, set to take place on November 6-7 in Philadelphia. Verilogue will be presenting an informational session at the vendor-free event, entitled "Bridging the Conversational Gaps at the Point of Care."

Speaking on behalf of Verilogue will be Ketki Gupte, Manager of Linguistics and Analytics, as well as Kathryn Ticknor, Senior Analyst of Linguistics and Analytics. The session will focus on Verilogue's collection of more than 80,000 real conversations that have taken place at the point of care. The Verilogue presenters will utilize valuable and insightful audio recordings and accompanying analysis to help attendees have a greater understanding of the most frequently occurring conversational gaps between patients and their healthcare providers, in an effort to bridge these gaps.

"Ultimately, what we're hoping to show people who attend the session is how they can take these conversations, and the in-depth analysis we're providing, and use them to eliminate communication barriers that will in-turn improve patient comprehension and outcome," said Gupte. "The advantages of this are two-fold. One advantage lies in the increased ability of pharmaceutical companies to provide the information that patients are lacking in their conversations with their healthcare providers, but it's also about empowering patients, and helping them be more educated and proactive in how they approach their care."

The 2013 Point of Care National Convention is created by DTC Perspectives, presented in partnership with the Point of Care Communication Council. All agenda presentations, including the Verilogue session, have been vetted by the organizations in order to gain approval, ensuring there aren't sponsored timeslots, but instead, real, relevant and engaging information being presented to attendees, to help them move forward within their industry. Only top marketers and researchers are included as part of the impactful agenda, and the conference maintains a focus on the future, and efforts to pioneer new innovations and ideas within the pharmaceutical industry.

The Point of Care National Conference aims to explore how patients are becoming more proactive in their medical decisions through the rise of certain technological advances, and changes in the healthcare industry. It will also explore the availability of new means of advertising for pharmaceutical companies, as these companies continue to work to more effectively communicate with customers.

About Verilogue


Verilogue is internationally recognized as the healthcare dialogue experts with more experience in more disease states than anyone else. As purveyors of the world's largest collection of recorded exam-room dialogues, their talented team of market researchers and staff medical linguists deliver invaluable insights to their clients.