Ron Burgundy 'Shows His Guns' for 2014 Dodge Durango

HENDERSONVILLE, Tenn. - Oct. 6, 2013 - PRLog -- The 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports (http://www.adweek.com/news/advertising-branding/chrysler-goes-eminem-and-clint-ron-burgundy-152908). He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.

The Burgundy tie-in comes as Paramount Pictures prepares to launch the sequel to 2004's Anchorman, the cleverly titled Anchorman 2: The Legend Continues. Marketing behind the movie itself also has been heavy, which no doubt made the Durango cross-promotion more appealing to Chrysler.

Francois, a Frenchman, credited the CEO of the Dodge brand with introducing him to Burgundy, an American braggart. For the CMO, it was a lesson in listening and being open to new ideas. Ah, but will an anchorman be as popular as rap star, Hollywood icon or legendary radio broadcaster?

Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.

According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2.............


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UPDATE: Dodge has released a few of the Will Ferrell/Ron Burgundy Durango Commercials. View One Below.

http://youtu.be/OE8CefgHyzY