"The Q30 Concept represents a significant next step for Infiniti," noted Johan de Nysschen, President of Infiniti Motor Company at its reveal. "The compact premium segment is crucial for our growth in markets like China and Europe and essential to meet the less-conventional expectations of Gen X and Gen Y. The Q30 Concept demonstrates how we intend to provoke the status quo with seductive product visions for a new generation of premium customers globally."
Infiniti says it aimed the Q30 at a "new generation of premium customers." Targeting young adults in the market for vehicles such as BMW, the Mercedes-Benz CLA-Class and Lexus CT 200h.
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