Experiencing a day for a brand could not be as indulging as this memorable day. To celebrate this day in its third year, as a part of Carlson Rezidor Group’s global campaign, Radisson Blu Hotel New Delhi Paschim Vihar was decorated with the color Blu. The guests became a part of this celebration as they were made to experience Blu right from their entrance to the hotel with traditional welcome with Blu tikka and by making them enjoy the scrumptious huge Blu cake in the lobby, complimentary Blu drinks and more. The hotel employees celebrated the spirit of Blu by turning their workplace Blu, participating in Blu competitions and coloring the sky Blu with the Blu kites and igniting the beautiful Blu lanterns at night which looked magnificent.
This campaign marks a new milestone for the Radisson Blu brand, as for the first time Carlson Rezidor is investing in a global campaign that will see the brand reaching out to customers around the world. This campaign is part of the Asia Pacific's three-year brand investment strategy to encourage travellers to ‘Discover Radisson Blu'.
“We are proud to celebrate the success of the brand that focuses on guest satisfaction and key brand hallmarks to offer vibrant, contemporary and engaging hospitality in the best possible way. We aim to drive our guests’ preferences to the brand and winning the battle by making them say ‘BLU IS FOR ME’, says Mr. Preet Inder Singh, General Manager, Radisson Blu Hotel New Delhi Paschim Vihar.
The day undoubtedly proved to be an ultimate celebration for its customers to experience the magnificent World of Blu.
About BLU DAY!
This global campaign by Carlson Rezidor Group is focused to highlight the World of Radisson Service concepts designed to make each stay even more enjoyable and satisfactory including Free Internet, Late Check Out, Business Class, Express Laundry, Grab n Run breakfast and 100% Guest Satisfaction. It also includes vibrant hospitality deliverables through our Yes I Can! Service philosophy.
About Radisson Blu Hotel New Delhi Paschim Vihar
Located in the heart of West Delhi, Radisson Blu Hotel New Delhi Paschim Vihar is an ideal venue for Business as well as Leisure travelers. The hotel offers distinctive dining options with fresh concepts such as live Indian food counters, show kitchens and extensive Tea menus. Level 2, an all day dining restaurant offers world cuisine and interactive kitchens; Indyaki, an Indian specialty theme restaurant Imparts a truly global appeal; ORO, The Bar for the discerning guest offers Tapas style snacks and an international range of wines and spirits and Tea Lounge offers surprisingly elaborate tea/coffee menu. The hotel features wide range of Business and recreational facilities including 24 hour Business Center, Vyoma Spa, Salon, Fitness Center and an Outdoor Swimming Pool. The well-appointed guestrooms feature a wide range of modern in room amenities.