Available Now: "People-Centered Innovation" by Pedro Oliveira

COLUMBUS, Ohio - Oct. 4, 2013 - PRLog -- Written with a general audience in mind, People-Centered Innovation: Becoming a practitioner in innovation research focuses on innovation research in corporate settings. Starting with a biological standpoint, it describes the author’s transition from the fields of psychology and anthropology into the fields of business anthropology and innovation.  Through a rich description of case-studies of corporate work, the author takes us into a fascinating journey across different ways of observing relations between consumers and corporations and generating new ideas based on that observation.

Double-trained in psychology and anthropology, Pedro Oliveira is an independent innovation consultant working in various sectors from consumer goods to technology.  Pedro has held teaching appointments on qualitative methods in marketing and design schools.  A published author in the field of business anthropology, he is an editor of the International Journal of Business Anthropology.  Pedro has been a guest speaker at Copenhagen Business School and Sun-Yat-Sen University.  He has a passion for applying anthropological research methods (ethnography) to problems of corporations and writing about it in a language open to all.

190 pages

ISBN: 978-1-62249-130-8

Library of Congress Control Number: 2013951365