FitnessGiftCards.com Provides a Powerful Fitness Center Promotion Idea for Fitness Industry

DENVER - Oct. 4, 2013 - PRLog -- As the owner or manager of a fitness business, you should always be on the lookout for fitness center promotion ideas that are creative and powerful, whether your business is a gym, bootcamp, studio, or personal training.  These are certainly not always the traditional (and expensive) media such as newspaper, radio, or direct mail.  Those can be effective, but the expense can make them a risky strategy.

Curtis Mock, fitness marketing expert and creator of FitnessGiftCards.com has created a solution.  It is a fitness center promotion idea that has been extremely effective for his clients, to the point that some base their entire marketing plan around this one strategy.  The company produces gift cards that look and feel exactly like the traditional retail gift card that consumers are accustomed to, except these cards don’t require value to be “loaded” and tracked.  They are meant for use as a promotional tool to be given away, with just enough value on them to be used in one transaction, so there’s no need for the accounting headaches that come with traditional gift cards.

“Many fitness center promotion ideas center around an offer that involves a free trial of some kind, or no-enrollment fees,” says Mock.  “But these offers lose value in the mind of the consumer because they don’t feel like they have any real value.   But that same offer takes on an entirely new value proposition with these cards.   When you put a $100 gift card to your fitness center into their hands, all of a sudden they feel like they have something of real value, so it’s much more likely to be used by the recipient or their friend or family member.   Plus, you don’t have to devalue your service by discounting price.  You can still charge the $60 enrollment and $40 first month fees, but their method of payment is the gift card that brought them in, so they feel like they are getting a huge bargain!”

You don’t have to hire an expensive designer either to come up with your design.  The price of the gift cards includes a custom design, and the company will work with you on your design proof until you are happy.  Combine that with the fact that they can even advise you on ways to distribute the cards, and the result is a winning fitness center promotion idea.

To learn more about the gift cards, visit http://www.FitnessGiftCards.com or call the company at 904-807-5950.