Black Women In Business Taps Local CEO For Inaugural Leadership Series

RALEIGH, N.C. - Oct. 4, 2013 - PRLog -- Black Women in Business is a signature program developed by Impact Meetings and Events President Ingrid Jones.  The program provides a platform to celebrate the talents, skills and achievements of black women leaders. Olalah Njenga, CEO of YellowWood Group (www.yellowwoodgroup.com), will present "Personal Branding for Leaders" as the second installment in the series. Njenga's presentation will challenge attendees to rethink the stereotypes that limit how we define leadership and encourage dialog around the personal branding strategies that leaders leverage to create impact every day.

Venue Information:
Date:   October 8, 2013
Time:  11:30a - 1:30p
Address: 220 Leigh Farm Road Durham NC 27707
Sponsor:  AICPA
Event Info: http://bwib-nc.com/upcoming-programs/.

Program developer Ingrid Jones remarks on choosing Njenga for the series, “I chose Olalah to present because of her expertise in strategic branding and positioning for companies and their leaders. When we think about how to build our own personal brands as leaders, we need to think of how to do it strategically. Her success as a Black woman entrepreneur in building her company from a one-person firm to an award-winning enterprise with two locations puts her in a position to be a role model and mentor to women.”

Njenga says despite facing challenges as a black woman in business with more than 10 years of entrepreneurship to her credit, she is encouraged by kind words she received from First Lady Michelle Obama and those words help to keep her focused on her vision and goals.

The American Institute of CPAs (AICPA) is the signature sponsor of Njenga's presentation "Personal Branding for Leaders”.

About Olalah:
Olalah is a gifted marketing strategist who shares her powerful, content-packed message for small business success to appreciative audiences across the United States. A true champion for small business owners, Olalah is a Braintrust Contributor® at Forbes.com and is a featured expert for the Washington Post.  She has been interviewed by numerous media outlets including the BBC, NPR, Marketplace and Fox News offering her unique perspective on trending small business issues.  Committed to living by excellence and on fire about self-discovery, Olalah is passionate about helping others realize and reach their goals and having some fun along the journey. Contact Olalah through her websites at www.YellowWoodGroup.com and www.Olalah.com or via Twitter at @Olalah.

About YellowWood Group:
As a strategic marketing consulting company, YellowWood Group helps companies objectively measure the value, contribution and impact of marketing against revenue performance. Working directly with CEOs and business owners, YellowWood Group uses a proprietary strategic model to help companies identify and leverage market differentiators and assert their competitive advantage.

Photo:
https://www.prlog.org/12221154/1