Rexall And Pharma Plus Now Carrying Honibe® Honey Lozenges™ In Canada

CHARLOTTETOWN, Prince Edward Island - Oct. 3, 2013 - PRLog -- Charlottetown, PE, Canada – October 3, 2013 – Island Abbey Foods Ltd.™, a PEI based natural health product and specialty food producer, has announced a collaboration deal with Rexall. This deal will showcase the Honibe® Honey Lozenges™ in all Rexall and Pharma Plus cough and cold sets across the nation.

Honibe Honey Lozenges contain 99.99% pure honey, with a small amount of naturally derived menthol and eucalyptus and no artificial ingredients. Honibe will be featuring both flavors of their Honey Lozenges in Rexall and Pharma Plus locations: Honey Lozenges with Menthol and Eucalyptus and Honey Lozenges with Lemon, Menthol and Eucalyptus. Honibe Honey Lozenges are for the temporary relief of sore throat and nasal congestion with only 10 calories per piece (2.6 g) and are available in blister packages of 10 lozenges. Honey Lozenges are conveniently sized for easy transport in pockets, cars, briefcases or purses for increased consumer enjoyment.

“We are happy to announce a partnership with Rexall and Pharma Plus in Canada with our Honey Lozenges line.” stated John Rowe, President of Island Abbey Foods Ltd., “Rexall has been in the pharmaceutical industry for more than 100 years and their mandate of committing to help Canadian families and communities be healthier aligns directly with ours at Honibe. Our Honey Lozenges line is a perfect fit for the Rexall chain and we are proud to have a partnership with the Rexall brand and its Pharma Plus banner.”

Island Abbey Foods flagship brand Honibe has seen huge growth and recognition in the last few years. The Honibe Honey Drop achieved the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal).Which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights candies, Honey Sprinkles for cooking and baking, and Honey Lozenges for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL (Toronto) in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was given the honour of being named one of Progress Magazines Fastest Growing Companies in 2012.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, non-sticky solid honey: Honey To Go! We also have Honey Delights honey candies, Honey Sprinkles granulated honey and Honey Lozenges with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.Honibe.com (http://www.honibe.com/honibe_buzz.html) or www.IslandAbbeyFoods.com.

About Rexall
Our history of helping Canadians has endured since the turn of the last century, through successive evolutions of Rexall and Rexall Pharma Plus from apothecary-type drugstores to the modern community pharmacies they are today. Rexall in Canada was established in 1904 in the early days of the United Drug Company and quickly established itself as an innovator in retail pharmacy. At the same time, Tamblyn Drugs was establishing itself in Toronto, Ontario, and would eventually become Pharma Plus.

A lot may have changed over the years, but our commitment to helping Canadian families and communities be healthier has never been stronger; it continues to guide us as we look to the future and increase access to convenient, quality healthcare and products that Canadians can feel good about.

For more information please visit www.rexall.ca.

Media Inquiries:

Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722
Email: lmulligan@honibe.com

Sales Inquiries:
For National Regional Accounts please contact Crossmark www.crossmark.ca.
For Atlantic Canadian Accounts please contacts AMCA www.amca.ca.
If you are an independent or international customer, please contact us directly www.honibe.com.