Sony LIV shines at Microsoft DevCamps

MSM’s video-on-demand brand, Sony LIV, was showcased at Microsoft’s DevCamps in Mumbai
By: Partha Das
 
EAST OF KAILASH, India - Oct. 3, 2013 - PRLog -- MSM’s video-on-demand brand, Sony LIV, was showcased at Microsoft’s DevCamps in Mumbai. The brand's application was among the top ones in the country to be applauded at the premier technical camp for app developers and marketers. Microsoft conducted the Dev Camp on September 27 to train developers on building skills to develop apps for Windows. Sony LIV was showcased at the event.

Mr Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, presented the Sony LIV application at the workshop. He highlighted the unique features of Sony LIV like the Mood Wheel which allows users to watch videos as per their mood/genre. He pointed out how users can also create playlists of their favourite shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. He also elucidated Sony LIV’s innovation of introducing short-content formats like Catch-up episodes, Quickisodes and crunch episodes for the benefit of Sony’s time-strapped viewers.

Speaking on the occasion, Mr Kripalani said, “We are proud to have partnered with the fast-growing Windows Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly. He further stated, “We have pulled out all stops to make Sony content from the last 18 years down to last night, available in innovative formats on Sony LIV. Through this platform, we aim to not only showcase our endeavour but also share knowledge in this space so the application segment in India can progress collectively.”

Commenting on Sony LIV’s partnership with Microsoft, he added, “We are proud to have partnered with the fast-growing Windows Phone Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly.”

The Sony LIV app is available on the Windows store catering to the huge range of tablets, laptops and other devices running on the Windows 8 operating system.

ABOUT MSM:

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
End
Source:Partha Das
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Tags:Technology, Mobile App
Industry:Technology, Mobile app
Location:East of Kailash - Delhi - India
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