Asteron Life Adds Suncorp Endorsement to Logo, Putting Customers at Centre of Brand Strategy

SYDNEY - Oct. 2, 2013 - PRLog -- Asteron Life today announced an addition to its logo - the tagline: “Part of the Suncorp Group” to improve customer consideration of its products.

“As an intermediated brand, Asteron Life has a golden opportunity to increase consumer awareness of our brand. An endorsement by our parent company Suncorp gives our brand greater credibility, which assists advisers in increasing consumer consideration for Asteron Life - particularly in Queensland given the strength of the Suncorp brand in that state,” said Jordan Hawke, Asteron Life’s Executive General Manager for Adviser Distribution.

“For high-valued IFA partners, this association also reinforces our belief that we can help grow advisers’ businesses by giving them additional confidence to recommend Asteron Life to customers.”

“As an intermediated brand, we partner with advisers to help them recommend our brand and products to consumers. We are a trusted life risk specialist aligned to IFAs, we lead the market in quality business relationships with AFSLs, and have strong financial backing through institutional ownership by Suncorp,” Mr Hawke said.

Asteron Life ranked number 1 for AFSL relationships in the 2012 NMG Australia Life Risk Study ‘Business Capability Index’