Punchbowl Golf’s secrets are in it’s 600 established partnerships with instructors, local driving ranges and golf courses who allow the outside instructors at their facility. Punchbowl either partners with the course to use their pros or gives them a percentage of the lesson.
The instructors sign up, pass a certification exam, set their rates and availability and then are listed on the website for student’s to pick their favorite teacher. All instructors are trained and given a customized syllabus to instruct their students in the “Punchbowl Way”. Currently, the service utilizes over 550 instructors in all 50 states.
The company is fairly new- launching in 2011. At that time, they had very few locations and experienced much resistance from courses. They didn’t want the competition. They threatened to sue, and sent cease and desist letters. Punchbowl Golf's director of services, Jamie Savignon, says, "We experienced a lot of hostility. Fortunately, I think some of them realized that the volume of requests we were getting and eventually realized that it was better to partner with us than fight us.” She continues, “We received calls all the time from people who really wanted to learn how to play golf, however, we didn't have a location in their area. Now, they can learn how to play golf no matter where they live in the US."
Punchbowl Golf’s private instruction is customized, and it’s website states it starts each student with the basics of holding the putters, finger placement, hand coordination, hitting a driver with power and accuracy, and more. Will this marketplace for lessons continue to grow or will it be hit with more resistance? To get a golf lesson (http://punchbowlgolf.com/
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