Widen Enterprises to Co-Present With Cornell University at HighEdWeb 2013

MADISON, Wis. - Oct. 1, 2013 - PRLog -- Widen Enterprises, the leading cloud-based digital asset management solution for colleges and universities, will sponsor, exhibit and present at HighEdWeb 2013. The annual conference will run from October 6 to 9 at the Buffalo Niagara Convention Center in Buffalo, NY. Widen brand strategist Nina Brakel-Schutt will co-present with Corey Chimko, the global DAM administrator for Cornell University, on the topic "Making Digital Asset Management (DAM) a Success for Higher Education."

"We're excited about this opportunity to share best practices and lessons learned in digital asset management from Corey Chimko, one of the most knowledgeable DAM pros in higher ed," said Brakel-Schutt. "Digital asset management solutions and processes are one of the most mission-critical technologies to organizations, especially colleges and universities."

The joint Cornell-Widen DAM software presentation will take place Tuesday, October 8 at 9:30 AM and will cover the following topics:

• Key considerations when planning for a DAM system
• How to approach metadata and search
• Migrating assets to a categorized structure
• Choosing a DAM administrator
• User governance
• Keeping your DAM system up-to-date

"At Cornell, we're managing over 460,000 assets and have deployed and used different DAM systems over the years," said Corey Chimko, global DAM administrator for the Cornell University photography department. "I'm honored to be able to share our story in hopes that we'll be able to help other higher ed web professionals get a handle on how to plan, structure and utilize digital asset management solutions and make the most of valuable investments in digital media."

Widen representatives will also be on hand in the expo hall to provide demonstrations and answer questions about digital asset management. Widen's cloud-based DAM solution, Media Collective, is used by over 225 organizations worldwide, including higher education institutions like Cornell University, Curry College and Milwaukee School of Engineering.

Those unable to attend HighEdWeb 2013 may view the recorded webinar, "Making DAM a Success for Higher Education" available atWiden.com.

Learn more about HighEdWeb at http://www.highedweb.org and the HighEdWeb 2013 conference at http://2013.highedweb.org. Follow all the action on Twitter with #heweb13.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit:http://www.widen.com.