NASHVILLE, Tenn., Oct 1, 2013 – The Better Business Bureau of Middle Tennessee announced today that A3 Marketing, a full-service Nashville-based advertising agency, has been awarded their 2013-14 ad campaign.
“When we dreamed of launching a new ad campaign we hoped to find a way to effectively highlight the important services that the BBB provides to both consumers and businesses alike, while also raising public awareness to Accredited Businesses”, said Kathleen Calligan, President and CEO of the Better Business Bureau of Middle Tennessee. “After reaching out to several different marketing and advertising agencies, we chose A3 Marketing for their outstanding creative campaign called, ‘Did You Ask’.”
“With this new campaign, the A3 Marketing team brought exactly what we've been looking for”, said Calligan. “We had an idea and a direction, and A3 really hit the mark. Our executive committee, made up of some of the finest business owners of Tennessee and Kentucky, unanimously agreed. In keeping with our core mission to help protect consumers, the campaign emphasizes the importance of asking a business for their BBB review before engaging them for goods or services, and it also celebrates businesses for becoming BBB accredited.”
"We are honored to have been chosen as the creative ad agency for the BBB”, commented Bobby Williams, President of A3 Marketing. “As an accredited member ourselves, we’re excited to be partnering with the BBB on this very exciting campaign”.
A3 will implement a major media blitz for the “Did You Ask” promotion utilizing a combination of platforms including television, radio, print, internet and public relations.
"Did You Ask" warns against fraudulent or unknown businesses and encourages consumers to seek out Accredited BBB members, now with over 5,000 trusted companies and growing. Consumers can go online at www.gobbb.org to access a full listing. “These are proven companies, with proven track records”, added Calligan. “Consumers will find that BBB Accredited companies are known for honesty, integrity and outstanding customer service”.
“It is our goal”, said Williams, “to successfully promote the beneficial services that the Better Business Bureau of middle Tennessee provides consumers, both here in Tennessee and Southern Kentucky, and, in turn, help champion the solid, trustworthy companies who have worked so hard to earn their BBB accreditation.”
The “Did You Ask” campaign is expected to break this December, 2013.
For more information contact:
Better Business Bureau of Middle Tennessee, Inc.
201 Fourth Avenue North * Suite 100
P.O. Box 198436 * Nashville, TN * 37219
President, A3 Marketing
170 D East Main Street #118
Hendersonville, TN 37075
About Better Business Bureau of Middle Tennessee
Our Vision: An ethical marketplace where buyers and sellers can trust each other. Our Mission: BBB’s mission is to be the leader in advancing marketplace trust by:
Creating a community of trustworthy businesses
Setting standards for marketplace trust
Encouraging and supporting best practices
Celebrating marketplace role models, and;
Denouncing substandard marketplace behavior
About A3 Marketing
Based in Nashville, Tenn., A3 Marketing is a leading full-service advertising, marketing, media and branding agency who are experts in creating “Success” for business through effective advertising campaigns and meaningful marketing strategies. Founded in 2000 by the company’s President and
CEO, Bobby Williams, A3 provides a comprehensive suite of services that includes radio and television production, infomercials, print, billboard, web design, event and seminar promotions, and creative services. A3’s client list has included such prestigious organizations as: Safe Watch, featuring celebrity spokeswoman Betty White, Electrolux appliances with Kelly Ripa, Belmont University, Lipscomb University, Message Envy and The Gary Matthews Automotive Group. The firm also specializes in promoting beauty, health, medical and dental groups, law firms, restaurants, retail and non-profit organizations.