When it comes to serious investments, you'd be sure to trust an Eton contemporary of Prince William, wouldn't you? Wouldn't you?
Charles Alexander Clunie Cunningham is the chief executive of Fresh Start Living which insists that it is "One of the only safe investments available".
The company used to be fronted by fellow "entrepreneur"
The idea behind Fresh Start, or one of its many similarly named offshoots, is that it renovates run-down properties and finds tenants.
Investors choose which properties to buy into and then supposedly earn income from the rent.
It claims average annual returns of 9%, "phenomenal growth" and is apparently on course to become a public company.
But judging by the investors I have spoken to, it's on course for a public disaster.
In August last year Paul Cumming invested just under £30,000 in a Fresh Start flat in Bradford.
He's received £2,000 in rent, but in May the payments stopped without warning and he can't get hold of Fresh Start.
Pete Skinner paid a £15,000 reservation fee for flats in Nottingham, only to find that Fresh Start didn't even own the properties.
After polite requests for the return of his money got nowhere, Pete sued. He still didn't get his money back and so called in bailiffs, "but they told me there were no assets of value at their headquarters to sell".
In the end Pete felt he had no alternative but to accept an offer from Cunningham of just £2,000 over and above his legal expenses.
George Mackey says he's out of pocket by £40,000 after investing in three flats in Manchester through Fresh Start Living Trafford Press, saying the properties were sub-standard and didn't include promised facilities such as car parking spaces.
Fresh Start was slapped by the Advertising Standards Authority earlier this year for claiming a £4million annual profit and when asked by the watchdog to substantiate the boast, it didn't even reply.
That was in March and by now we should know the true profit figure because Fresh Start accounts were due to be filed with Companies House in July - but there's no sign of them.
This is the second time the firm has been slated by the advertising watchdog, having previously failed to provide evidence for the claim "We are currently selling an average of one property every two hours, 24 hours per day, seven days per week".
It's not just investors having a nightmare.
One Fresh Start tenant in Greenock, Inverclyde, told me: "I had no lighting when I moved in, it took a month to get my heater working, rooms have serious mould, there are leaks, and all the locks are the same, so anyone with a key can get into anybody's room.
"This has been passed on to management many times, yet nothing useful has been done.
"And now we've received a letter from Scottish Power saying our electricity has not been paid and they are shutting us off."
In an interview he gave last spring, Cunningham admitted some of his clients were unhappy.
He said then: "I don't know if it is possible to get our complaints down to zero, but that is certainly the aim."
Looking to the future stock market flotation, he insisted: "I can see the company having a market capitalisation of £200million to £300million within a few years."
Which I assume was a joke, judging by the fact that the phone number on its website is now unobtainable and its offices in Swinton, Greater Manchester, are empty.
The latest trading update on its website is 14 months old.
And if you click on the "corporate information"
For the record, Cunningham is the sole director and the shares are owned by another company, Empirical Property Group Ltd.
One of the directors of this lot is 55-year-old Phillip Wright, whose Wrightchoice Developments was liquidated in 2011 owing £4.2million. A former company secretary of Fresh Start is Alan Pierce, 50, who was a co-director at Wrightchoice and whose Pierce Properties was put into compulsory liquidation earlier this year. Fresh Start has four outstanding county court judgments. The largest is for more than £18,000 and dates back to November while the most recent, for £5,100, is from just last month. One creditor, Roger Walters, says he paid a £20,000 reservation fee for a flat in Nottingham.
But more than two years later "there is no evidence that the company has purchased the building or has acquired any interest in premises forming part of the building".
Furious at being refused a refund he submitted a petition to the High Court to have Fresh Start wound up - the hearing has yet to take place.
Can they really be serious about trying to float this operation on the stock market?
Charlie Cunningham, as he appeared recently on the BBC