· 72% of us now has a smart phone
· 1 in 3 of us use an app every day and prefer shopping via an app instead of a website
· 97% of business do not have a mobile app
There are still less than 1 million apps in the Apple and Google apps stores
The number of us using mobile apps is accelerating but most business are still in the pit lane deciding what to do. In a world of technology evolving at an incredible rate it can be difficult to keep up.
Here at Easy Apps Business we are looking at pushing the boundaries so from TV station apps to chef apps, we believe there is a app for every business on the planet (http://www.easyappsbusiness.com )
From radio apps (Kool 97 FM Jamaica) to church app City of his grace)
WHY WILL A BUSINESS NEED A MOBILE APP.
1. People are spending much more time in apps than on websites
Why? Convenience, They can access info when and where they want and they’re not tied to their computer. Mobile apps make your content more accessible, engaging, and increases “consumption.”
2. Mobile device use exceeds TV and Computer use 5:1
As providers of information and support you need to be where your prospective customers and clients can find and consume your information and engage your support, which is now overwhelmingly in the mobile world.
3. Effective Marketing
Apple and Android app stores allow you to reach untold millions more that you could otherwise. When they search for information related to your area of expertise you want them to find you! An app differentiates you from the vast majority of your competition. Reaching lots of people and standing out from your competition are necessary for effective marketing.
Having a book used to be the ultimate credibility booster. However, in today’s world things change so fast that people rely more on information they get digitally than in print. People assume the latest information is the best and most relevant and if you have an app people assume that your information and services must be leading edge.
5. Cool Factor
Just like the early days of anything it’s easier to stand out when people are eager to check out something new before it gets old and crowded. Even when apps become ho- hum, all of the above will still apply (there are still less than 900,000 apps in the app stores.
6. More About Convenience
An app allows you to put in one easily accessible place a lot of different elements that are now scattered- your facebook group or page, your twitter feed, your videos, audio recordings, your articles, even your entire information program are much more easily accessed from your app than expecting folks to navigate all over the web to YouTube, Twitter, Facebook, your website, etc. And they can do so from anywhere, not just in front of their computer where they really would prefer not to spend their time (would YOU?).
I don’t value innovation just for innovation’s sake, but if it advances our profession and helps us reach and help more people, it’s extremely valuable. Since an app is basically a software program, the potential exists for us to create applications that truly make a difference and help our target audience beyond print and websites.
We know that things change and evolve and old technology and practices are replaced with new (remember transistor radios, “Walkman” portable cassette and CD players, the “Phone Book” and the “Yellow Pages?”) Mobile devices and apps are clearly widely adopted and desired and are clearly a game changer for information marketers and helping professionals. When you keep up with your target audience, go where they are, and respond to what they want and need, you stay in business. When you expect them to find you and do things your way, you become obsolete and left behind.
This truly is a mobile world right now, and the sooner that you recognize this and find ways to leverage mobile media marketing the more successful you will be. The window is now for being first to market to mobile device users in your niche and will be filled by your competition soon enough
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