There's a lot of misinformation regarding Social Media for business, luckily it's getting fact checked by more reputable sources. An article about social media anxiety at Social Media Today provides a great example. http://socialmediatoday.com/
Don't be overwhelmed, build a plan
It's important for your business and your livelihood to not be intimidated by the Social Media Mayhem of today. Yes there are lots of shiny object to look at, but don't get hypnotized. Good social media practices start with a practical plan. Whether you need to grow your customer base or rekindle relations with your current customers, well-planned Social Media activities can help you.
But a successful social media end game is most often built around the growth and constant use of your email contact list. Yes email is the best outcome for most every social media effort.
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So build your next social media plan around great content distributed via social media that captures email. It can be that simple if you let it.