Surprise: Email is the real reward of Social Media

Sept. 26, 2013 - PRLog -- If you (like so many internet businesses or online marketing leaders) have ever felt anxiety around the confusion and chaos of Social Media, you are not alone.

There's a lot of misinformation regarding Social Media for business, luckily it's getting fact checked by more reputable sources. An article about social media anxiety at Social Media Today provides a great example. http://socialmediatoday.com/brittanybotti/584441/how-business-owners-can-really-calm-social-media-anxiety

Don't be overwhelmed, build a plan
It's important for your business and your livelihood to not be intimidated by the Social Media Mayhem of today. Yes there are lots of shiny object to look at, but don't get hypnotized. Good social media practices start with a practical plan. Whether you need to grow your customer base or rekindle relations with your current customers, well-planned Social Media activities can help you.

 But a successful social media end game is most often built around the growth and constant use of your email contact list. Yes email is the best outcome for most every social media effort.

Why email?
My Slide Share (http://www.slideshare.net/patzloff/email-the-point-of-dif...) presentation entitled Email - The Point of Difference for Social Media   helps explain the value of email today. You'll learn how most social media users prefer email as their form of contact. That's right email is preferred over social media options for social media users! This presentation uses impressive statistics from reputable sources such as MarketingSherpa (http://www.marketingsherpa.com/) and Exact Target and Merkle.

So build your next social media plan around great content distributed via social media that captures email. It can be that simple if you let it.