New Clothing Boutique to Open at La Joya Inn Gay Resort

PALM SPRINGS, Calif. - Sept. 24, 2013 - PRLog -- A new clothing boutique is opening in Palm Springs, but it’s not going to be in one of the usual places. The new ES Collection Palm Springs isn’t opening Downtown or in one the area’s many shopping centers. It’s opening at one of the city’s gay resorts.

Selling high-end swimwear, underwear and activewear, the ES Collection Palm Springs will open in the La Joya Inn (http://lajoyainn.com) - a 32-room resort. Construction on the new boutique is already underway in the space formerly occupied by a pizza parlor.

“The ES Collection is a premium collection that’s very popular in Europe,” reports Nir Zilberman, the U.S. agent for the collection. “It’s a very sensual line. About 85 percent of our customers are gay, so we thought opening at a gay resort was the best way to let gays see the collection.”

“Palm Springs is the perfect place for us to expand,” says Zilberman. “We want to be where the gay community is, since that’s our primary market. We know if we get the gay community to love us, the straight market will follow.”

While the ES Collection carries a high price tag—some swimsuits go for $100 or higher, while some underwear goes for $50 or higher —Zilberman says it’s worth it because the quality is so high.

Even if you don’t have a perfectly chiseled body, Zilberman says the ES Collection and Addicted are for you.

“ES Collection and Addicted look good for skinny or overweight people,” reports Zilberman. “You can be a twink and look amazing because it will lift your butt. And at the same time you can be an XL or XXL and you’ll be fully covered.”

Look for the ES Collection Palm Springs to hold a celebrity-filled grand opening party and fashion show later this fall.