Overland Shoes continues to invest in Eurostop for pan-European urban footwear business

Sept. 24, 2013 - PRLog -- Overland Shoes, which markets premium urban footwear brand G-Star RAW at outlet stores across Europe in Belgium, France, Holland and Spain, has purchased Eurostop’s e-cubes data mining module to identify best-sellers and introduce tailored promotions that boost sales and customer loyalty.  Overland’s latest investment in Eurostop follows the company’s successful implementation of e-rmis and e-pos retail systems in 2011 when the company first launched the G-Star RAW footwear outlet business in Europe.  During that time, Overland Shoes has created a single, integrated retail management solution that links seamlessly with the organisation’s STYLEman wholesale distribution system to track and replenish stock quickly and ensure tight control of more than 400 styles and sizes across Europe.

Overland Shoes first turned to Eurostop two years ago for a highly versatile solution that could support the company’s ambitious growth plans.  
 
Richard Thompson, Merchandise Manager of Overland Shoes, said, “We looked at a lot of retail systems but Eurostop’s proven and unrivalled expertise in the clothing and footwear market really clinched the deal.  They came highly recommended and their easy-to-use technology offered the flexibility and superior functionality we needed to handle the language aspects of running a truly pan-European business.  This winning combination inspired us with confidence, promising a quick return on investment.”

Overland Shoes originally installed Eurostop’s e-rmis head office management and e-pos retail systems to handle stock inventory and capture sales of the newly launched G-Star RAW footwear at two outlet stores in Holland and Germany.  Since first deploying Eurostop, Overland Shoes has tightened up its stock control processes, expanding the original implementation to six major outlet stores in Belgium, France, Holland and Spain with plans to support two more stores when they open next year.

One of the biggest benefits of using Eurostop is its ‘one-stop-shop’ approach enabling Overland to view, store and execute all stock control, inventory and replenishment information and activities from a single, integrated system.  Users also cite visibility and transparency as additional advantages.  

Most recently, Overland has purchased e-cubes, Eurostop’s data mining module to interrogate and report on sales and customer data at all outlets, a particular bonus for an industry where preferences for footwear often vary from country to country.  

Richard Thompson continued, “e-cubes gives us the hard data we need to make informed commercial decisions.  We know which lines are selling well at different stores and can quickly move stock around to meet the style demands of different cultures.  Extremely easy to use, we can quickly introduce carefully tailored promotions and special offers that help us boost sales and foster customer loyalty in a way that just wasn’t possible before Eurostop.”

Phillip Moylan, Sales and Marketing Manager at Eurostop concluded, “Dynamic companies like Overland Shoes and G-Star want access to meaningful information that spots the hot sellers and gives customers exactly what they want. Eurostop understands the challenges that international organisations face during times of rapid expansion, helping them deploy web-based retail management technology that is easy to use, fully automated and vastly scalable.”  

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Notes to Editors

About G-Star RAW footwear
G-Star RAW was established in 1989 with a focus on denim apparel.  Its philosophy to fuse quality and functionality with cutting edge style has now been extended into footwear.  G-Star RAW shoes and boots offer great style for an urban lifestyle.  

A dedicated team of footwear specialists combine technical craftsmanship with an unconventional approach to design.

For more information, please visit: www.g-star.com

About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
m-pos: a mobile version of e¬ pos enables sales transactions and stock enquires from anywhere within the store.  
e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining.  A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
Paperless Receipts: Receipts by email

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.  Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include:  Aquascutum, Ann Summers, Ben Sherman, Daks, Ghost, Joseph, Marie-Chantel, Matches, Lotus Cars, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Speedo, SuperGroup, Trespass and many more.

For more information visit: www.eurostop.com or contact:

Editors’ Contacts

Phillip Moylan                        
Eurostop Limited               
Tel: 020 8991 2700               
Email: phillipm@eurostop.co.uk            

Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk