Cheer Living provides an interactive way for the cheer community to get answers to questions, find inspiring stories, and win fun prizes. The first episode of Cheer Living drew more than 10,000 views in the first 48 hours. The second episode is scheduled to air on Monday September 23, 2013. Lance H. Robbins, President of CCI and co-producer of the Cheer Living vlog, stated, "Cheer Channel and Chassé have been working together for years, whether it is sponsoring shows or collaborating on cheer content. CheerLiving®
"We are so excited as we launch our latest venture. Whether it's a magazine, blog, or videos, we strive to share the best information about cheer, from fashion to tips to conflict resolution. Cheerleaders are so dedicated to their sport and, in turn, we are dedicated to providing them the best resources for all their questions," said CheerLiving managing editor, Melissa Darcey.
Chassé has sponsored Cheer Channel programs in the past including Secret Diary of an American Cheerleader seasons 1 and 2, Cheer Channel's Superstars of All Stars scholarship program, and Cheer Mashup host, Maddie Gardner. "At Chassé, we believe cheer is more than just a sport; it's a lifestyle. Cheer Channel shares our passion for creating innovative features and original programming that educates and entertains as a way to share as much about the cheer industry as we can," commented Jessica Rzeszut, Chassé marketing manager."
ABOUT CHEER CHANNEL INC.:
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media@cheerchannel.com or go to www.cheerchannel.com
ABOUT CHEERLIVING MAGAZINE
CheerLiving Magazine, a division of Cheerleading Blog and sponsored by cheerleading company Chassé, is a source of cheerleading news, tips, and advice for cheerleaders, coaches, parents, industry leaders, and the cheerleading community.