“Rasasi Folklory Body Butter”
Rasasi diversifies with a revolutionary product in the beauty sector
The changing season, coupled with dust particles in the air, wreck havoc on all types of skin. These elements not only make the skin look dull but also damage the silky texture of the skin. Coupled with the weather conditions, the skin also loses its charm due to age which leads to loss of elasticity in skin.
Rasasi Perfumes – one of the leading names in the regional olfactory milieu – has an answer to these skin issues. The company, which has carved a niche with its range of Oriental and Western fragrances, has diversified in the beauty sector with a revolutionary body butter product that is set to provide the skin with the vital nutrients and nourishment.
The Rasasi Folklory Akhdar and Folklory Wardi Body Butter provides the skin with an extraordinary butter-like texture that gets absorbed into the skin, and stimulates fibroblastic function, increases its tone and compactness, and subsequently improves the structure and elasticity of the skin.
Part of the famed Rasasi Folklory collection, which symbolizes the rich tradition and culture of the Middle East, the Folklory Body Butter is formulated with finest Shea butter, sweet Almond oil and coconut oil to provide the skin with ultra rich velvety caress.
All these ingredients provide a regenerating effect when spread on the body as it melts and makes the skin silky. A derivative of vitamin E is infused to rejuvenate the deep layers of skin in order to leave it intensely nourished, delicately perfumed and incredibly smooth.
Conceptualized in two variants, Folklory Akhdar and Folklory Wardi Body Butter are truly traditional yet contemporary protection for the skin and are set to become a perfect adornment for Arab nationals and expatriates alike.
Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “As a company, we were always looking at launching a revolutionary product in the beauty sector to build on our market reputation as one of the best fragrance brands. We are happy to announce our diversification in the beauty industry with the launch of the Folklory Akhdar and Wardi Body Butter collection, which provide stimulating and revitalizing properties that restore tone and compactness to the skin.”
Ideally applied to the skin with a light massage after a bath or shower, the Rasasi Folkory Body Butter stimulates the production of collagen deep down and tones with a reshaping action. It is immediately absorbed and does not make the skin greasy, but renders it softer and revitalized.
The Rasasi Folklory Body Butter will be available at all Rasasi stores and will be showcased with the Folklory Fragrance collection. Rasasi also offers a rich portfolio of fragrances designed to preferences of everyone in the UAE and across 60 countries around the world.
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About Rasasi Perfumes Industry LLC
Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.
Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-
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For press information contact:
Khaled Abou Hichme Sharon Fernz
Account Manager Rasasi Perfumes LLC
Tel: +971 4 3912144 Tel: +971 4 8816655