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Follow on Google News | On Call PR Moves Office to Boca Raton, Florida, Offers New ServicesOn Call PR Provides Marketing Assistance with Innovative Publicity Services, Moves PR Office to Boca Raton, Florida
By: oncallpr The boutique consultancy was founded by Linda Hamburger, an award-winning publicist and founder and moderator of the South Florida Public Relations Network (SFPRN). “Today, a single practitioner can virtually do it all,” says Linda “and may serve as an excellent generalist for small to mid-size businesses. For example, I am proficient in desktop publishing, social media networking for business, web site development using Wordpress, and have all the tools for publicity distribution.” According to Hamburger, technology has always played a key role in the practice of public relations and practitioners are often the first people to pick up those skills in order to promote their clients. “I’ve always looked ahead in order to give my clients a competitive edge,” says Linda. “As a result, I found that I developed complimentary off-shoots to my daily practice as that of teaching others how to learn and develop new skills that keep them in demand as well.” “A PR person must be as visible today as their clients,” says Linda. “When I started in public relations, hardly anyone knew the name of the PR person handling the work. It was always about the company first, and ‘no-name PR person’ behind-the-scenes. That role has changed dramatically with the advent of social media. Now, the clients are boosted by the public role of their own publicists.” As a result, Linda says she began to write resumes and bios for other PR people. “Great publicist may find it difficult to promote and write about their accomplishments,” On Call PR offers tutorials in Wordpress for start-ups. “It is essential that PR pros know how to link across platforms their client’s online profiles. Those who know how to harness Wordpress and tie it in with Twitter, LinkedIn, Facebook, Yahoo, Google, and other tools, are very much in demand. I started teaching the courses at local universities and now offer them on line to individuals. It is gratifying to be able to mentor and train others. They aren’t competitors, they are co-workers. Well trained publicists bring good will to the profession and engender excellent referrals.” On Call PR is located in South Florida, Boca Raton, FL 33433. For additional information, call (561) 372.9691 or visit the web site, www.oncallpr.com or send an e-mail to: oncallpr@aol.com. ON CALL PR Linda Hamburger 561-372-9691 End
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