“As a company, we’re always looking for ways to help people improve their foot health, and Feetures! socks are designed to increase circulation, reduce blistering and pull moisture away from the skin, which can help prevent bacteria growth and infections. They’re also really comfortable, so donating them to shelters made sense to us. They can be a big help for people who spend a lot of time on their feet,” says Aaron Compton, Ideal Feet founder and CEO.
One of the reasons Ideal Feet chose to donate socks is because homeless shelters often are in need of them. It’s an item most people don’t think about donating, but it’s essential.
“A new pair of socks to help protect our guests’ feet from the elements (in hot or cold weather) might seem like a small thing, but it really makes a big difference. And so many of our guests are dealing with foot problems from conditions like diabetes or just general exposure, so new, clean socks are so appreciated,”
This year Ideal Feet has donated more than $15,000 worth of Feetures! socks to homeless shelters, but it’s the company’s first donation of this kind in Texas. Ideal Feet began its Feetures! donation program in Oklahoma City, where the company is headquartered, and is continuing that program in other areas the company serves. Ideal Feet has 12 stores nationwide, five of which are in Texas.
“We have such a large presence in Texas, and we want to support the communities we’re a part of. Dallas seemed like a good place to start, and when we heard about The Bridge, we knew it was the right fit,” says Compton.
In addition to providing emergency and intermediary shelter for the homeless, The Bridge also provides additional services to help people transition to a home of their own. Some services include assistance filling out paperwork for disability benefits and housing; mental health, chemical dependency and career counseling; medical care; and even transitional shelter, where people have a space to call their own with a bed and other belongings.
“What The Bridge is doing is great. They’re helping people with their immediate and future needs – enabling them to stand on their own two feet again. This is a tremendous accomplishment, and we’re honored to be a part of that process,” adds Amber Minton, Ideal Feet marketing manager.
Feetures! socks come in a variety of options. iWick® polyester and nylon fibers to wick away moisture; Merino+®, a blend of Merino wool and rayon from bamboo with anti-odor properties; compression;
About The Bridge: Since it opened in 2008, The Bridge has helped house more than 1,200 adults, and chronic homelessness rates in North Texas have dropped by more than a third. Rather than serve as a Band-Aid for the North Texas homeless population, The Bridge prides itself on providing guests with the proper care to succeed once they’ve left the campus. The Bridge provides food, temporary housing and clothing for its guests, as well as transitional services for long-term recovery, which is the shelter’s primary focus. For more information, visit www.bridgenorthtexas.org or call 214-670-1101.
About Ideal Feet: Founded in 2001 and headquartered in Oklahoma City, Okla., Ideal Feet is a foot-care expert and national retailer of custom-fit support products with 4 Arch Technology™ that help people improve their balance and reduce foot, leg and back pain. Ideal Feet has 12 locations in six states: Arkansas, Kentucky, Kansas, Oklahoma, New Mexico and Texas. Ideal Feet offers a complete, natural solution to foot, knee and back pain. Since 2001, 93% of Ideal Feet customers have reported instant relief. Ideal Feet custom-fit products are 300% more effective than custom molded and drug store arch supports. At any Ideal Feet location, the trained staff can show customers where their hotspots are and why they might be feeling off-balance or having arch pain, heel spurs, plantar fasciitis, over pronation or other foot-related problems. For more information, call 877-522-FEET (3338) or visit http://www.idealfeet.com. Follow Ideal Feet at http://www.facebook.com/