Website can also get traffic with Pay per click (PPC) advertising where website owners pay to the search engines. If PPC campaign is managed properly then it can be highly effective for your business and very detailed information on conversion rates and cost per click can be provided to you. There is also increase in brand awareness due to Ads in PPC campaign. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
Consumers tend to put more faith and trust in the company’s listings when organic and paid listings show up on the same search engine page. Company can get highest possible ROI if PPC and SEO work hand in hand.